{"id":21898,"date":"2024-10-09T14:34:09","date_gmt":"2024-10-09T05:34:09","guid":{"rendered":"https:\/\/www.irisohyama.lol\/magazine\/?p=21898"},"modified":"2025-07-04T16:57:54","modified_gmt":"2025-07-04T07:57:54","slug":"ec-market-case","status":"publish","type":"post","link":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case","title":{"rendered":"EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u306e\u91cd\u8981\u6027\u3092\u89e3\u8aac\uff01\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\uff01"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-21938\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/10\/ec-ltv-1024x538.jpg\" alt=\"\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/10\/ec-ltv-1024x538.jpg 1024w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/10\/ec-ltv-300x158.jpg 300w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/10\/ec-ltv-768x403.jpg 768w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/10\/ec-ltv-1536x806.jpg 1536w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/10\/ec-ltv-2048x1075.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">EC\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u3046\u3048\u3067LTV\u306f\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u91cd\u8981\u6027\u3092\u611f\u3058\u306a\u304c\u3089\u3082\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3092\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3044\u65b9\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002LTV\u304c\u4f4e\u3044\u307e\u307e\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u9ad8\u9a30\u3057\u3001\u4e8b\u696d\u306e\u53ce\u76ca\u6027\u304c\u60aa\u5316\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u8a18\u4e8b\u3067\u306f\u3001LTV\u306e\u91cd\u8981\u6027\u3084\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u304a\u3055\u3048\u3066\u304a\u304f\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3068\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6253\u3066\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u305c\u3072\u6700\u5f8c\u307e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u3068\u306f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\uff08Life Time Value\uff09\u3068\u306f\u30011\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u305d\u306eEC\u30b5\u30a4\u30c8\u306b\u5bfe\u3057\u3066\u751f\u6daf\u3067\u652f\u6255\u3046\u91d1\u984d\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002LTV\u306f\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u3082\u547c\u3070\u308c\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u6307\u6a19\u306e1\u3064\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u9867\u5ba2\u304c\u6708\u306b1\u56de5\u5343\u5186\u305a\u3064\u306e\u8cb7\u3044\u7269\u3092\u7d9a\u3051\u308b\u3068\u3057\u307e\u3059\u30021\u5e74\u9593\u3060\u30687\u4e07\u5186\u3067\u30013\u5e74\u9593\u81ea\u793eEC\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3057\u7d9a\u3051\u3066\u3082\u3089\u3048\u308c\u3070LTV\u306f21\u4e07\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LTV\u306f\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u304c\u3082\u305f\u3089\u3059\u9577\u671f\u7684\u306a\u58f2\u4e0a\u3092\u8868\u3059\u6307\u6a19\u306e\u305f\u3081\u3001\u4f01\u696d\u7d4c\u55b6\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8003\u3048\u308b\u3046\u3048\u3067\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u306a\u305c\u306a\u3089\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u3068\u6bd4\u8f03\u3057\u3066\u3001\u65e2\u5b58\u9867\u5ba2\u306eLTV\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u5229\u76ca\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u8cfc\u5165\u983b\u5ea6\u3084\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u65bd\u7b56\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u53d6\u308a\u7d44\u307f\u304c\u6c42\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u306b\u95a2\u3059\u308bLTV\u306e\u8a08\u7b97\u65b9\u6cd5<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u3092\u8a08\u7b97\u3059\u308b\u65b9\u6cd5\u306b\u306f\u3001\u8907\u6570\u306e\u30d1\u30bf\u30fc\u30f3\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8a08\u7b97\u5f0f\u304c\u4ee3\u8868\u7684\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LTV = \u9867\u5ba2\u306e\u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u5e73\u5747\u8cfc\u5165\u56de\u6570<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LTV = \u9867\u5ba2\u306e\u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u8cfc\u5165\u983b\u5ea6 \u00d7 \u5e73\u5747\u5951\u7d04\u671f\u9593<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306e\u7acb\u5834\u3067\u8003\u3048\u308b\u3068\u3001LTV\u3092\u8a08\u7b97\u3059\u308b\u4e3b\u306a\u76ee\u7684\u306f\u3001\u8ca9\u4fc3\u8cbb\u7528\uff08\u5e83\u544a\u8cbb\u7528\u3092\u542b\u3080\uff09\u306b\u5bfe\u3059\u308bROAS\uff08\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u306e\u8a66\u7b97\u306b\u306a\u308b\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u8ca9\u4fc3\u306b\u304b\u3051\u305f\u30b3\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u3001\u3069\u308c\u3060\u3051\u306e\u58f2\u4e0a\u3092\u7372\u5f97\u3067\u304d\u305f\u304b\u3092\u77e5\u308b\u305f\u3081\u306e\u624b\u6bb5\u304cLTV\u306e\u7b97\u51fa\u3068\u3082\u8a00\u3048\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u3001EC\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u304cLTV\u3092\u8a08\u7b97\u3059\u308b\u969b\u306f\u3001\u58f2\u4e0a\u304b\u3089\u30b3\u30b9\u30c8\u3092\u5f15\u3044\u305f\u5229\u76ca\u30d9\u30fc\u30b9\u3067\u306f\u306a\u304f\u3001\u58f2\u4e0a\u306e\u91d1\u984d\u3067LTV\u3092\u8a08\u7b97\u3059\u308b\u307b\u3046\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u58f2\u4e0a\u30d9\u30fc\u30b9\u306eLTV\u8a08\u7b97\u5f0f\u306e\u5177\u4f53\u4f8b\u3092\u6319\u3052\u308b\u3068\u3001\u3042\u308b\u9867\u5ba2\u306e\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u304c1\u4e07\u5186\u3067\u3001\u5e73\u5747\u8cfc\u5165\u56de\u6570\u304c\u5e74\u95934\u56de\u3068\u3057\u305f\u5834\u5408\u3001\u305d\u306e\u9867\u5ba2\u306eLTV\u306f1\u4e07\u5186 \u00d7 4\u56de = 4\u4e07\u5186\u3068\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u6708\u984d\u8ab2\u91d1\u578b\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u308c\u3070\u3001\u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u8cfc\u5165\u983b\u5ea6 \u00d7 \u5e73\u5747\u5951\u7d04\u671f\u9593\u3067LTV\u3092\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u6708\u984d5\u5343\u5186\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u9867\u5ba2\u304c\u3001\u5e73\u5747\u30672\u5e74\u9593\u5951\u7d04\u3092\u7d99\u7d9a\u3059\u308b\u306a\u3089\u3001LTV\u306f5\u5343\u5186 \u00d7 12\u30f6\u6708 \u00d7 2\u5e74 = 12\u4e07\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">LTV\u304c\u91cd\u8981\u3068\u3044\u308f\u308c\u308b3\u3064\u306e\u7406\u7531<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u306b\u304a\u3044\u3066LTV\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u7406\u7531\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5e83\u544a\u8cbb\u3092\u52b9\u7387\u5316\u3055\u305b\u308b\u305f\u3081<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7d4c\u55b6\u6307\u6a19\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u308b\u305f\u3081<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u305f\u3081<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u5e83\u544a\u8cbb\u3092\u52b9\u7387\u5316\u3055\u305b\u308b\u305f\u3081<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">EC\u4e8b\u696d\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u96c6\u3081\u308b\u305f\u3081\u306b\u5e83\u544a\u8cbb\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u65b0\u898f\u7372\u5f97\u6642\u70b9\u306e\u58f2\u308a\u4e0a\u3052\u3060\u3051\u3067\u5e83\u544a\u8cbb\u3092\u8a08\u7b97\u3059\u308b\u3068\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u5408\u3044\u3065\u3089\u304f\u306a\u3063\u3066\u304d\u307e\u3059\u3002LTV\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba21\u4eba\u5f53\u305f\u308a\u306e\u751f\u6daf\u4fa1\u5024\u304c\u5206\u304b\u308b\u305f\u3081\u3001\u305d\u306e\u4fa1\u5024\u306b\u898b\u5408\u3063\u305f\u9069\u5207\u306a\u5e83\u544a\u8cbb\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5177\u4f53\u7684\u306b\u306f\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CPA\uff09\u3068LTV\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002CPA\u304cLTV\u3092\u4e0a\u56de\u3063\u3066\u3044\u3066\u306f\u3001\u3044\u304f\u3089\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u3082\u8d64\u5b57\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001LTV\u304cCPA\u3092\u5341\u5206\u306b\u4e0a\u56de\u3063\u3066\u3044\u308c\u3070\u3001\u5e83\u544a\u8cbb\u3092\u6295\u3058\u308b\u4fa1\u5024\u304c\u3042\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3056\u3063\u304f\u308a\u3068\u3057\u305f\u8a08\u7b97\u3067\u3059\u304c\u3001\u6e1b\u4fa1\u738725\uff05\u306e\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u3001CPA\u306fLTV\u306e1\/3\u3067\u30ae\u30ea\u30ae\u30ea\u5229\u76ca\u304c\u51fa\u308b\u30e9\u30a4\u30f3\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001LTV\u304c5\u4e07\u5186\u306e\u5834\u5408\u3001CPA\u306f1\u4e075\u5343\u5186\u4ee5\u4e0b\u306b\u6291\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LTV\u3092\u58f2\u308a\u4e0a\u3052\u30d9\u30fc\u30b9\u3067\u51fa\u3059\u7406\u7531\u306f\u5e83\u544a\u30fb\u8ca9\u4fc3\u306e\u52b9\u679c\u3092\u6b63\u3057\u304f\u8a08\u6e2c\u3059\u308b\u305f\u3081\u3067\u3059\u3002LTV\u3092\u5229\u76ca\u30d9\u30fc\u30b9\u3067\u51fa\u3059\u3068\u5909\u52d5\u8cbb\u304c\u8a08\u7b97\u5f0f\u306b\u542b\u307e\u308c\u3066\u3057\u307e\u3046\u305f\u3081\u3001LTV\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u5e83\u544a\u3092\u524a\u6e1b\u3057\u3088\u3046\u3068\u3044\u3046\u6d41\u308c\u306b\u9032\u307f\u3084\u3059\u304f\u3001\u8ca9\u4fc3\u304c\u6253\u3066\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u58f2\u308a\u4e0a\u3052\u304c\u5148\u7d30\u308a\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u60aa\u5faa\u74b0\u304c\u8d77\u3053\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u7d4c\u55b6\u6307\u6a19\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u308b\u305f\u3081<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">LTV\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\u3068\u3057\u3066\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u5168\u4f53\u306e\u7d4c\u55b6\u6307\u6a19\u3068\u3057\u3066\u3082\u975e\u5e38\u306b\u6709\u7528\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001LTV\u304c\u9ad8\u3044\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u6ce8\u529b\u3057\u305f\u308a\u3001\u5e83\u544a\u6295\u8cc7\u306e\u914d\u5206\u3092\u8abf\u6574\u3057\u305f\u308a\u3068\u3001\u7d4c\u55b6\u5224\u65ad\u306b\u6d3b\u304b\u305b\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001LTV\u306f\u90e8\u9580\u6a2a\u65ad\u7684\u306a\u6307\u6a19\u3068\u3057\u3066\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5546\u54c1\u958b\u767a\u90e8\u9580\u3067\u306fLTV\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3068\u3057\u3066\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3059\u3088\u3046\u306a\u5546\u54c1\u304c\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002\u8ca1\u52d9\u90e8\u9580\u3067\u306f\u3001LTV\u3092\u3082\u3068\u306b\u3057\u305f\u4e88\u7b97\u914d\u5206\u3084\u6295\u8cc7\u5bfe\u52b9\u679c\u306e\u7b97\u51fa\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LTV\u306f\u58f2\u4e0a\u3084\u5229\u76ca\u3068\u3044\u3063\u305f\u8ca1\u52d9\u6307\u6a19\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084 loyalty\uff08\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff09\u306a\u3069\u3001\u975e\u8ca1\u52d9\u7684\u306a\u6307\u6a19\u3068\u3082\u5bc6\u63a5\u306b\u95a2\u308f\u308a\u307e\u3059\u3002LTV\u3092\u8ef8\u306b\u3057\u305f\u7d4c\u55b6\u5224\u65ad\u306f\u3001\u9867\u5ba2\u57fa\u76e4\u306e\u5f37\u5316\u3068\u6301\u7d9a\u7684\u306a\u4e8b\u696d\u6210\u9577\u306e\u4e21\u7acb\u306b\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u305f\u3081<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8fd1\u5e74\u306eEC\u696d\u754c\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u307e\u3059\u307e\u3059\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u3001\u65b0\u898f\u9867\u5ba2\u3092\u5f97\u308b\u30b3\u30b9\u30c8\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u30b3\u30b9\u30c8\u306e5\u500d\u304b\u304b\u308b\u3068\u3044\u3046\u300c1:5\u306e\u6cd5\u5247\u300d\u3082\u3042\u308b\u307b\u3069\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u80cc\u666f\u306b\u3042\u308b\u306e\u306f\u3001IT\u6280\u8853\u306e\u767a\u9054\u306b\u3088\u308bEC\u53c2\u5165\u969c\u58c1\u306e\u4f4e\u4e0b\u3068\u7af6\u4e89\u306e\u6fc0\u5316\u304c\u3042\u308a\u307e\u3059\u3002\u7d4c\u6e08\u7523\u696d\u7701\u306e\u767a\u8868\u306b\u3088\u308c\u3070\u3001\u65e5\u672c\u56fd\u5185\u306eBtoC-EC\u5e02\u5834\u306f2013\u5e74\u306e11\u51461\u5343\u5104\u5186\u304b\u3089\u30012023\u5e74\u306b\u306f24\u51468\u5343\u5104\u5186\u306b\u307e\u3067\u62e1\u5927\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u7269\u8ca9\u7cfb\u5206\u91ce\u306eBtoC\u306eEC\u5316\u7387\u306f9.38%\u3068\u3001\u307e\u3060\u4f38\u3073\u4ee3\u304c\u5927\u304d\u3044\u3053\u3068\u304b\u3089\u3001\u4eca\u5f8c\u3082\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u306a\u308b\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3046\u3057\u305f\u72b6\u6cc1\u4e0b\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u6ce8\u529b\u3059\u308b\u3060\u3051\u3067\u306f\u9650\u754c\u304c\u3042\u308a\u307e\u3059\u3002\u3080\u3057\u308d\u3001LTV\u3092\u9ad8\u3081\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3057\u3066\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3059\u307b\u3046\u306b\u91cd\u304d\u3092\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5177\u4f53\u7684\u306b\u306f\u3001\u8cfc\u8cb7\u5c65\u6b74\u306b\u57fa\u3065\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u63d0\u6848\u3084\u3001\u30dd\u30a4\u30f3\u30c8\u9084\u5143\u306a\u3069\u306e\u7279\u5178\u4ed8\u4e0e\u304c\u6709\u52b9\u3067\u3057\u3087\u3046\u3002\u5b9a\u671f\u8cfc\u5165\u30d7\u30e9\u30f3\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53c2\u8003\uff1a<\/span><a href=\"https:\/\/www.meti.go.jp\/press\/2024\/09\/20240925001\/20240925001-1.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u7d4c\u6e08\u7523\u696d\u7701\u300c\u4ee4\u548c5\u5e74\u5ea6\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\u5831\u544a\u66f8\u300dP7\u30fbP51<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">LTV\u304c\u4e0b\u304c\u308b\u8981\u56e0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u306eLTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u304c\u4e0b\u304c\u308b\u8981\u56e0\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u30663\u3064\u3042\u308a\u307e\u3059\u3002\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u4f4e\u4e0b\u3001\u5ba2\u5358\u4fa1\u306e\u4f4e\u4e0b\u3001\u305d\u3057\u3066\u8cfc\u5165\u983b\u5ea6\u306e\u6e1b\u5c11\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u4f4e\u4e0b\u306f\u3001\u521d\u56de\u8cfc\u5165\u8005\u304c2\u56de\u76ee\u4ee5\u964d\u306e\u8cfc\u5165\u306b\u81f3\u3089\u306a\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u3082\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u3064\u306a\u304c\u3089\u306a\u3051\u308c\u3070LTV\u306f\u4f38\u3073\u307e\u305b\u3093\u3002\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u4f4e\u3044\u5834\u5408\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u4f4e\u3055\u304c\u539f\u56e0\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b21\u306b\u3001\u5ba2\u5358\u4fa1\u306e\u4f4e\u4e0b\u306f\u30011\u56de\u306e\u8cfc\u5165\u3042\u305f\u308a\u306e\u91d1\u984d\u304c\u6e1b\u5c11\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u6fc0\u3057\u3044\u4fa1\u683c\u7af6\u4e89\u306b\u5dfb\u304d\u8fbc\u307e\u308c\u305f\u308a\u3001\u5546\u54c1\u306e\u4fa1\u5024\u304c\u4f4e\u4e0b\u3057\u305f\u308a\u3059\u308c\u3070\u3001\u5ba2\u5358\u4fa1\u306f\u4e0b\u304c\u3063\u3066\u3057\u307e\u3046\u3067\u3057\u3087\u3046\u3002\u58f2\u4e0a\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u3001\u5b89\u58f2\u308a\u306b\u983c\u3089\u3056\u308b\u3092\u5f97\u306a\u304f\u306a\u308b\u3068\u3001LTV\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u3001\u8cfc\u5165\u983b\u5ea6\u306e\u6e1b\u5c11\u306f\u3001\u9867\u5ba2\u306e\u4eba\u751f\u5168\u4f53\u306b\u304a\u3044\u3066\u81ea\u793e\u30b5\u30a4\u30c8\u3067\u8cfc\u5165\u3059\u308b\u56de\u6570\u304c\u6e1b\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u306e\u30b5\u30a4\u30c8\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u9867\u5ba2\u304c\u6d41\u51fa\u3059\u308c\u3070\u3001\u5f53\u7136\u8cfc\u5165\u983b\u5ea6\u306f\u4e0b\u304c\u308b\u3067\u3057\u3087\u3046\u3002\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u55dc\u597d\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3067\u304d\u306a\u3044\u3053\u3068\u304c\u3001\u8cfc\u5165\u983b\u5ea6\u6e1b\u5c11\u306e\u4e00\u56e0\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u30893\u3064\u306e\u8981\u56e0\u306f\u3001\u76f8\u4e92\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u4f4e\u4e0b\u3059\u308c\u3070\u3001\u8cfc\u5165\u983b\u5ea6\u3082\u6e1b\u5c11\u3057\u307e\u3059\u3002\u5ba2\u5358\u4fa1\u304c\u4e0b\u304c\u308c\u3070\u3001\u58f2\u4e0a\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u6ce8\u529b\u305b\u3056\u308b\u3092\u5f97\u305a\u3001\u7d50\u679c\u3068\u3057\u3066\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u4f4e\u4e0b\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u305f\u304c\u3063\u3066\u3001LTV\u3092\u9ad8\u304f\u7dad\u6301\u3059\u308b\u306b\u306f\u3001\u3053\u308c\u3089\u306e\u8981\u56e0\u306b\u5bfe\u3057\u3066\u7dcf\u5408\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3084\u5546\u54c1\u4fa1\u5024\u306e\u8a34\u6c42\u3001\u5dee\u5225\u5316\u6226\u7565\u306e\u63a8\u9032\u306a\u3069\u3001\u591a\u9762\u7684\u306a\u65bd\u7b56\u304c\u6c42\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002LTV\u306e\u4f4e\u4e0b\u306f\u3001EC\u30b5\u30a4\u30c8\u306e\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u8105\u304b\u3059\u91cd\u5927\u306a\u8ab2\u984c\u3060\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304d\u30dd\u30a4\u30f3\u30c8<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LTV\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30a4\u30df\u30f3\u30b0\uff08\u6642\u9593\uff09\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e2\u3064\u304c\u91cd\u8981\u3067\u3059\u3002\u5177\u4f53\u4f8b\u3068\u3057\u3066\u306f\u3001\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3084RFM\u5206\u6790\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RFM\u5206\u6790\u306f\u3001Recency\uff08\u6700\u65b0\u8cfc\u5165\u65e5\uff09\u30fbFrequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u30fbMonetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u3064\u306e\u6307\u6a19\u3092\u7528\u3044\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u9ad8\u4fa1\u5024\u9867\u5ba2\u306e\u7279\u5fb4\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u304b\u3089\u306f\u3001\u30b3\u30db\u30fc\u30c8\u5206\u6790\u306b\u3064\u3044\u3066\u6df1\u5800\u3057\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3067\u5f97\u3089\u308c\u308bLTV\u306e\u8a55\u4fa1<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3068\u306f\u3001\u7279\u5b9a\u306e\u5171\u901a\u56e0\u5b50\u3092\u3082\u3064\u30b0\u30eb\u30fc\u30d7\uff08\u30b3\u30db\u30fc\u30c8\uff09\u3092\u6642\u7cfb\u5217\u3067\u8ffd\u8de1\u3057\u3001\u305d\u306e\u884c\u52d5\u3084\u610f\u8b58\u306e\u5909\u5316\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3082\u3068\u3082\u3068\u306f\u5fc3\u7406\u5b66\u3084\u793e\u4f1a\u5b66\u3067\u7528\u3044\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u73fe\u5728\u3067\u306fWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084EC\u30b5\u30a4\u30c8\u306e\u9867\u5ba2\u5206\u6790\u306b\u3082\u5e83\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3b\u306a3\u3064\u306e\u8a55\u4fa1\u306b\u3064\u3044\u3066\u3001\u305d\u308c\u305e\u308c\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u6642\u9593\u8ef8\u306e\u5909\u5316<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306eLTV\u3092\u6642\u9593\u8ef8\u3067\u8ffd\u8de1\u3057\u3001\u305d\u306e\u5909\u5316\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u624b\u9806\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u3092\u521d\u56de\u8cfc\u5165\u6642\u671f\u306b\u57fa\u3065\u3044\u3066\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5404\u30b3\u30db\u30fc\u30c8\u306eLTV\u3092\u6642\u7cfb\u5217\u3067\u30b0\u30e9\u30d5\u5316\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6a2a\u8ef8\u306b\u7d4c\u904e\u6642\u9593\u3001\u7e26\u8ef8\u306bLTV\u3092\u3068\u308a\u3001\u5404\u30b3\u30db\u30fc\u30c8\u306eLTV\u306e\u63a8\u79fb\u3092\u628a\u63e1\u3059\u308b<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u4f5c\u6210\u3057\u305f\u30b0\u30e9\u30d5\u304b\u3089\u8aad\u307f\u53d6\u308c\u308b\u60c5\u5831\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u304c\u591a\u304f\u767a\u751f\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u3001LTV\u304c\u6a2a\u3070\u3044\u306b\u306a\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u521d\u56de\u8cfc\u5165\u5f8c3\u30f6\u6708\u76ee\u306bLTV\u304c\u6025\u4e0a\u6607\u3059\u308b\u50be\u5411\u304c\u3042\u308c\u3070\u3001\u305d\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3059\u308b\u65bd\u7b56\u3092\u6253\u3064\u3053\u3068\u304c\u52b9\u679c\u7684\u3060\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u305f\u304c\u3063\u3066\u3001\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3092\u7528\u3044\u3066\u6642\u9593\u8ef8\u306e\u5909\u5316\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u6848\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u65b0\u898f\u9867\u5ba2\u5411\u3051\u306e\u30a6\u30a7\u30eb\u30ab\u30e0\u30af\u30fc\u30dd\u30f3\u3092\u914d\u5e03\u3057\u305f\u30b3\u30db\u30fc\u30c8\u3068\u3001\u914d\u5e03\u3057\u3066\u3044\u306a\u3044\u30b3\u30db\u30fc\u30c8\u306eLTV\u3092\u6bd4\u8f03\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u3082\u3057\u30a6\u30a7\u30eb\u30ab\u30e0\u30af\u30fc\u30dd\u30f3\u3092\u914d\u5e03\u3057\u305f\u30b3\u30db\u30fc\u30c8\u306eLTV\u304c\u6709\u610f\u306b\u9ad8\u3051\u308c\u3070\u3001\u305d\u306e\u30af\u30fc\u30dd\u30f3\u304c\u65b0\u898f\u9867\u5ba2\u306e\u5b9a\u7740\u7387\u3084\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65bd\u7b56\u306e\u52b9\u679c\u304c\u78ba\u8a8d\u3067\u304d\u308c\u3070\u3001\u305d\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u6d3b\u304b\u3057\u3066\u6b21\u306e\u65bd\u7b56\u3092\u7acb\u6848\u3057\u3001\u5b9f\u884c\u3001\u8a55\u4fa1\u3059\u308b\u30b5\u30a4\u30af\u30eb\u3092\u56de\u305b\u307e\u3059\u3002\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5b9a\u91cf\u7684\u306b\u6e2c\u5b9a\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u65bd\u7b56\u7acb\u6848\u3078\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u9867\u5ba2\u4f53\u9a13\u3092\u6539\u5584\u3059\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u3082\u3046\u4e00\u3064\u306e\u65bd\u7b56\u3068\u3057\u3066\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u7279\u306b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5f37\u5316\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u304c\u52b9\u679c\u7684\u3060\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5f37\u5316\u306b\u306f\u3001\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306e\u5c0e\u5165\u3084FAQ\u306e\u5145\u5b9f\u5316\u304c\u6709\u52b9\u3067\u3059\u300224\u6642\u9593365\u65e5\u5bfe\u5fdc\u306e\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3092\u8a2d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u554f\u3044\u5408\u308f\u305b\u306b\u3044\u3064\u3067\u3082\u8fc5\u901f\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u3088\u304f\u3042\u308b\u8cea\u554f\u3092FAQ\u306b\u307e\u3068\u3081\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u81ea\u52a9\u52aa\u529b\u3092\u4fc3\u3057\u3001\u554f\u3044\u5408\u308f\u305b\u6570\u3092\u6e1b\u3089\u305b\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u306e\u4ee3\u8868\u7684\u306a\u4e8b\u4f8b\u3068\u3057\u3066\u306f\u3001Amazon\u306e\u63a8\u5968\u5546\u54c1\u6a5f\u80fd\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002Amazon\u3067\u306f\u3001\u9867\u5ba2\u306e\u95b2\u89a7\u5c65\u6b74\u3084\u8cfc\u5165\u5c65\u6b74\u3092\u3082\u3068\u306b\u3001\u304a\u3059\u3059\u3081\u306e\u5546\u54c1\u3092\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u3002\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u8cfc\u8cb7\u4f53\u9a13\u306e\u63d0\u4f9b\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584\u7b56\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3001LTV\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u307e\u3068\u3081<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u3067\u306f\u3001LTV\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u6301\u7d9a\u7684\u306a\u6210\u9577\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e2\u3064\u304c\u91cd\u8981\u3067\u3042\u308a\u3001\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3084RFM\u5206\u6790\u3068\u3044\u3063\u305f\u624b\u6cd5\u304c\u6709\u52b9\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u306b\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3067\u306f\u3001\u6642\u9593\u8ef8\u306e\u5909\u5316\u3001\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3068\u306e\u6bd4\u8f03\u304c\u53ef\u80fd\u3067\u3042\u308a\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5f37\u5316\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u306a\u3069\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584\u306b\u3082\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u81ea\u793eEC\u30b5\u30a4\u30c8\u306eLTV\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u307e\u305a\u306f\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3092\u5c0e\u5165\u3057\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25bc\u95a2\u9023\u8a18\u4e8b<br \/>\n<\/span><a href=\"https:\/\/www.irisohyama.lol\/magazine\/ltv-lab-for-futureshop-gogyofuku-interview\"><span style=\"font-weight: 400;\">CRM\u6210\u529f\u4e8b\u4f8b\u300cLTV-Lab for futureshop\u300d\u6d3b\u7528\u3067\u30ea\u30d4\u30fc\u30c8\u58f2\u4e0a1.2\u500d | E-Commerce Magazine<\/span><\/a><br \/>\n<a href=\"https:\/\/www.irisohyama.lol\/magazine\/axes-seminar\"><span style=\"font-weight: 400;\">EC\u58f2\u4e0a\u9ad810\u5104\u304b\u308973\u5104\u306b\u6025\u6210\u9577\u300cAXES\u300d\u306e\u591a\u5e97\u8217\u5c55\u958b\u3068\u696d\u52d9\u52b9\u7387\u5316\u306e\u53d6\u308a\u7d44\u307f\u3010\u30bb\u30df\u30ca\u30fc\u30ec\u30dd\u30fc\u30c8\u3011<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EC\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u3046\u3048\u3067LTV\u306f\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u91cd\u8981\u6027\u3092\u611f\u3058\u306a\u304c\u3089\u3082\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3092\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3044\u65b9\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002LTV\u304c\u4f4e\u3044\u307e\u307e\u3067\u306f\u3001\u65b0\u898f\u9867&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[231,463],"class_list":["post-21898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-ec","tag-ltv"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"EC\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u3046\u3048\u3067LTV\u306f\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u91cd\u8981\u6027\u3092\u611f\u3058\u306a\u304c\u3089\u3082\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3092\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3044\u65b9\u3082\u3044\u308b\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"\u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u30b7\u30e7\u30c3\u30d7\u7de8\u96c6\u90e8\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"ja_JP\" \/>\n\t\t<meta property=\"og:site_name\" content=\"E-Commerce Magazine\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u306e\u91cd\u8981\u6027\u3092\u89e3\u8aac\uff01\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\uff01\" \/>\n\t\t<meta property=\"og:description\" content=\"EC\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u3046\u3048\u3067LTV\u306f\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u91cd\u8981\u6027\u3092\u611f\u3058\u306a\u304c\u3089\u3082\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3092\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3044\u65b9\u3082\u3044\u308b\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case\" \/>\n\t\t<meta property=\"fb:admins\" content=\"137189272986632\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/10\/ec-ltv.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/10\/ec-ltv.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-10-09T05:34:09+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-07-04T07:57:54+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/futureshop.jp\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@futureshopjp\" \/>\n\t\t<meta name=\"twitter:title\" content=\"EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u306e\u91cd\u8981\u6027\u3092\u89e3\u8aac\uff01\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\uff01\" \/>\n\t\t<meta name=\"twitter:description\" content=\"EC\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u3046\u3048\u3067LTV\u306f\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u91cd\u8981\u6027\u3092\u611f\u3058\u306a\u304c\u3089\u3082\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3092\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3044\u65b9\u3082\u3044\u308b\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@futureshopjp\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/10\/ec-ltv.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/ec-market-case#article\",\"name\":\"EC\\u30b5\\u30a4\\u30c8\\u306b\\u304a\\u3051\\u308bLTV\\u306e\\u91cd\\u8981\\u6027\\u3092\\u89e3\\u8aac\\uff01\\u5411\\u4e0a\\u3055\\u305b\\u308b\\u305f\\u3081\\u306e\\u30dd\\u30a4\\u30f3\\u30c8\\u3082\\u7d39\\u4ecb\\uff01\",\"headline\":\"EC\\u30b5\\u30a4\\u30c8\\u306b\\u304a\\u3051\\u308bLTV\\u306e\\u91cd\\u8981\\u6027\\u3092\\u89e3\\u8aac\\uff01\\u5411\\u4e0a\\u3055\\u305b\\u308b\\u305f\\u3081\\u306e\\u30dd\\u30a4\\u30f3\\u30c8\\u3082\\u7d39\\u4ecb\\uff01\",\"author\":{\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/user\\\/user1#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/ec-ltv.jpg\",\"width\":2400,\"height\":1260},\"datePublished\":\"2024-10-09T14:34:09+09:00\",\"dateModified\":\"2025-07-04T16:57:54+09:00\",\"inLanguage\":\"ja\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/ec-market-case#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/ec-market-case#webpage\"},\"articleSection\":\"EC\\u58f2\\u4e0a\\u30a2\\u30c3\\u30d7, EC, LTV\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/ec-market-case#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/category\\\/sales#listItem\",\"name\":\"EC\\u58f2\\u4e0a\\u30a2\\u30c3\\u30d7\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/category\\\/sales#listItem\",\"position\":2,\"name\":\"EC\\u58f2\\u4e0a\\u30a2\\u30c3\\u30d7\",\"item\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/category\\\/sales\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/ec-market-case#listItem\",\"name\":\"EC\\u30b5\\u30a4\\u30c8\\u306b\\u304a\\u3051\\u308bLTV\\u306e\\u91cd\\u8981\\u6027\\u3092\\u89e3\\u8aac\\uff01\\u5411\\u4e0a\\u3055\\u305b\\u308b\\u305f\\u3081\\u306e\\u30dd\\u30a4\\u30f3\\u30c8\\u3082\\u7d39\\u4ecb\\uff01\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/ec-market-case#listItem\",\"position\":3,\"name\":\"EC\\u30b5\\u30a4\\u30c8\\u306b\\u304a\\u3051\\u308bLTV\\u306e\\u91cd\\u8981\\u6027\\u3092\\u89e3\\u8aac\\uff01\\u5411\\u4e0a\\u3055\\u305b\\u308b\\u305f\\u3081\\u306e\\u30dd\\u30a4\\u30f3\\u30c8\\u3082\\u7d39\\u4ecb\\uff01\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/category\\\/sales#listItem\",\"name\":\"EC\\u58f2\\u4e0a\\u30a2\\u30c3\\u30d7\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/#organization\",\"name\":\"\\u682a\\u5f0f\\u4f1a\\u793e\\u30d5\\u30e5\\u30fc\\u30c1\\u30e3\\u30fc\\u30b7\\u30e7\\u30c3\\u30d7\",\"description\":\"EC\\u60c5\\u5831\\u30b5\\u30a4\\u30c8\",\"url\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/futureshop_tate.png\",\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/ec-market-case\\\/#organizationLogo\",\"width\":655,\"height\":766},\"image\":{\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/ec-market-case\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/twitter.com\\\/futureshopjp\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/user\\\/user1#author\",\"url\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/user\\\/user1\",\"name\":\"\\u30d5\\u30e5\\u30fc\\u30c1\\u30e3\\u30fc\\u30b7\\u30e7\\u30c3\\u30d7\\u7de8\\u96c6\\u90e8\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/ec-market-case#authorImage\",\"url\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Profile_mgj-150x150.jpg\",\"width\":96,\"height\":96,\"caption\":\"\\u30d5\\u30e5\\u30fc\\u30c1\\u30e3\\u30fc\\u30b7\\u30e7\\u30c3\\u30d7\\u7de8\\u96c6\\u90e8\"},\"sameAs\":[\"https:\\\/\\\/twitter.com\\\/futureshopjp\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCgojpF9VYFF6tjWHp-LP2Og\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/ec-market-case#webpage\",\"url\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/ec-market-case\",\"name\":\"EC\\u30b5\\u30a4\\u30c8\\u306b\\u304a\\u3051\\u308bLTV\\u306e\\u91cd\\u8981\\u6027\\u3092\\u89e3\\u8aac\\uff01\\u5411\\u4e0a\\u3055\\u305b\\u308b\\u305f\\u3081\\u306e\\u30dd\\u30a4\\u30f3\\u30c8\\u3082\\u7d39\\u4ecb\\uff01\",\"description\":\"EC\\u4e8b\\u696d\\u3092\\u6210\\u9577\\u3055\\u305b\\u308b\\u3046\\u3048\\u3067LTV\\u306f\\u91cd\\u8981\\u3067\\u3059\\u3002\\u3057\\u304b\\u3057\\u3001\\u91cd\\u8981\\u6027\\u3092\\u611f\\u3058\\u306a\\u304c\\u3089\\u3082\\u5177\\u4f53\\u7684\\u306a\\u5185\\u5bb9\\u3092\\u628a\\u63e1\\u3067\\u304d\\u3066\\u3044\\u306a\\u3044\\u65b9\\u3082\\u3044\\u308b\",\"inLanguage\":\"ja\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/ec-market-case#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/user\\\/user1#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/user\\\/user1#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/ec-ltv.jpg\",\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/ec-market-case\\\/#mainImage\",\"width\":2400,\"height\":1260},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/ec-market-case#mainImage\"},\"datePublished\":\"2024-10-09T14:34:09+09:00\",\"dateModified\":\"2025-07-04T16:57:54+09:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/#website\",\"url\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/\",\"name\":\"EC\\u30cb\\u30e5\\u30fc\\u30b9\\u30e1\\u30c7\\u30a3\\u30a2 | E-Commerce Magazine\",\"description\":\"EC\\u60c5\\u5831\\u30b5\\u30a4\\u30c8\",\"inLanguage\":\"ja\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.irisohyama.lol\\\/magazine\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u306e\u91cd\u8981\u6027\u3092\u89e3\u8aac\uff01\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\uff01","description":"EC\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u3046\u3048\u3067LTV\u306f\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u91cd\u8981\u6027\u3092\u611f\u3058\u306a\u304c\u3089\u3082\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3092\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3044\u65b9\u3082\u3044\u308b","canonical_url":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case#article","name":"EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u306e\u91cd\u8981\u6027\u3092\u89e3\u8aac\uff01\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\uff01","headline":"EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u306e\u91cd\u8981\u6027\u3092\u89e3\u8aac\uff01\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\uff01","author":{"@id":"https:\/\/www.irisohyama.lol\/magazine\/user\/user1#author"},"publisher":{"@id":"https:\/\/www.irisohyama.lol\/magazine\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/10\/ec-ltv.jpg","width":2400,"height":1260},"datePublished":"2024-10-09T14:34:09+09:00","dateModified":"2025-07-04T16:57:54+09:00","inLanguage":"ja","mainEntityOfPage":{"@id":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case#webpage"},"isPartOf":{"@id":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case#webpage"},"articleSection":"EC\u58f2\u4e0a\u30a2\u30c3\u30d7, EC, LTV"},{"@type":"BreadcrumbList","@id":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.irisohyama.lol\/magazine#listItem","position":1,"name":"Home","item":"https:\/\/www.irisohyama.lol\/magazine","nextItem":{"@type":"ListItem","@id":"https:\/\/www.irisohyama.lol\/magazine\/category\/sales#listItem","name":"EC\u58f2\u4e0a\u30a2\u30c3\u30d7"}},{"@type":"ListItem","@id":"https:\/\/www.irisohyama.lol\/magazine\/category\/sales#listItem","position":2,"name":"EC\u58f2\u4e0a\u30a2\u30c3\u30d7","item":"https:\/\/www.irisohyama.lol\/magazine\/category\/sales","nextItem":{"@type":"ListItem","@id":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case#listItem","name":"EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u306e\u91cd\u8981\u6027\u3092\u89e3\u8aac\uff01\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\uff01"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.irisohyama.lol\/magazine#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case#listItem","position":3,"name":"EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u306e\u91cd\u8981\u6027\u3092\u89e3\u8aac\uff01\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\uff01","previousItem":{"@type":"ListItem","@id":"https:\/\/www.irisohyama.lol\/magazine\/category\/sales#listItem","name":"EC\u58f2\u4e0a\u30a2\u30c3\u30d7"}}]},{"@type":"Organization","@id":"https:\/\/www.irisohyama.lol\/magazine\/#organization","name":"\u682a\u5f0f\u4f1a\u793e\u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u30b7\u30e7\u30c3\u30d7","description":"EC\u60c5\u5831\u30b5\u30a4\u30c8","url":"https:\/\/www.irisohyama.lol\/magazine\/","logo":{"@type":"ImageObject","url":"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/07\/futureshop_tate.png","@id":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case\/#organizationLogo","width":655,"height":766},"image":{"@id":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case\/#organizationLogo"},"sameAs":["https:\/\/twitter.com\/futureshopjp"]},{"@type":"Person","@id":"https:\/\/www.irisohyama.lol\/magazine\/user\/user1#author","url":"https:\/\/www.irisohyama.lol\/magazine\/user\/user1","name":"\u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u30b7\u30e7\u30c3\u30d7\u7de8\u96c6\u90e8","image":{"@type":"ImageObject","@id":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case#authorImage","url":"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/07\/Profile_mgj-150x150.jpg","width":96,"height":96,"caption":"\u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u30b7\u30e7\u30c3\u30d7\u7de8\u96c6\u90e8"},"sameAs":["https:\/\/twitter.com\/futureshopjp","https:\/\/www.youtube.com\/channel\/UCgojpF9VYFF6tjWHp-LP2Og"]},{"@type":"WebPage","@id":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case#webpage","url":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case","name":"EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u306e\u91cd\u8981\u6027\u3092\u89e3\u8aac\uff01\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\uff01","description":"EC\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u3046\u3048\u3067LTV\u306f\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u91cd\u8981\u6027\u3092\u611f\u3058\u306a\u304c\u3089\u3082\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3092\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3044\u65b9\u3082\u3044\u308b","inLanguage":"ja","isPartOf":{"@id":"https:\/\/www.irisohyama.lol\/magazine\/#website"},"breadcrumb":{"@id":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case#breadcrumblist"},"author":{"@id":"https:\/\/www.irisohyama.lol\/magazine\/user\/user1#author"},"creator":{"@id":"https:\/\/www.irisohyama.lol\/magazine\/user\/user1#author"},"image":{"@type":"ImageObject","url":"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/10\/ec-ltv.jpg","@id":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case\/#mainImage","width":2400,"height":1260},"primaryImageOfPage":{"@id":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case#mainImage"},"datePublished":"2024-10-09T14:34:09+09:00","dateModified":"2025-07-04T16:57:54+09:00"},{"@type":"WebSite","@id":"https:\/\/www.irisohyama.lol\/magazine\/#website","url":"https:\/\/www.irisohyama.lol\/magazine\/","name":"EC\u30cb\u30e5\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2 | E-Commerce Magazine","description":"EC\u60c5\u5831\u30b5\u30a4\u30c8","inLanguage":"ja","publisher":{"@id":"https:\/\/www.irisohyama.lol\/magazine\/#organization"}}]},"og:locale":"ja_JP","og:site_name":"E-Commerce Magazine","og:type":"article","og:title":"EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u306e\u91cd\u8981\u6027\u3092\u89e3\u8aac\uff01\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\uff01","og:description":"EC\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u3046\u3048\u3067LTV\u306f\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u91cd\u8981\u6027\u3092\u611f\u3058\u306a\u304c\u3089\u3082\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3092\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3044\u65b9\u3082\u3044\u308b","og:url":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case","fb:admins":"137189272986632","og:image":"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/10\/ec-ltv.jpg","og:image:secure_url":"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/10\/ec-ltv.jpg","og:image:width":2400,"og:image:height":1260,"article:published_time":"2024-10-09T05:34:09+00:00","article:modified_time":"2025-07-04T07:57:54+00:00","article:publisher":"https:\/\/business.facebook.com\/futureshop.jp\/","twitter:card":"summary_large_image","twitter:site":"@futureshopjp","twitter:title":"EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u306e\u91cd\u8981\u6027\u3092\u89e3\u8aac\uff01\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\uff01","twitter:description":"EC\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u3046\u3048\u3067LTV\u306f\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u91cd\u8981\u6027\u3092\u611f\u3058\u306a\u304c\u3089\u3082\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3092\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3044\u65b9\u3082\u3044\u308b","twitter:creator":"@futureshopjp","twitter:image":"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/10\/ec-ltv.jpg"},"aioseo_meta_data":{"post_id":"21898","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","location":null,"local_seo":null,"limit_modified_date":false,"created":"2024-10-06 05:49:16","updated":"2026-09-17 20:10:43","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.irisohyama.lol\/magazine\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.irisohyama.lol\/magazine\/category\/sales\" title=\"EC\u58f2\u4e0a\u30a2\u30c3\u30d7\">EC\u58f2\u4e0a\u30a2\u30c3\u30d7<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tEC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u306e\u91cd\u8981\u6027\u3092\u89e3\u8aac\uff01\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\uff01\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.irisohyama.lol\/magazine"},{"label":"EC\u58f2\u4e0a\u30a2\u30c3\u30d7","link":"https:\/\/www.irisohyama.lol\/magazine\/category\/sales"},{"label":"EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u306e\u91cd\u8981\u6027\u3092\u89e3\u8aac\uff01\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\uff01","link":"https:\/\/www.irisohyama.lol\/magazine\/ec-market-case"}],"_links":{"self":[{"href":"https:\/\/www.irisohyama.lol\/magazine\/wp-json\/wp\/v2\/posts\/21898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.irisohyama.lol\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.irisohyama.lol\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.irisohyama.lol\/magazine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.irisohyama.lol\/magazine\/wp-json\/wp\/v2\/comments?post=21898"}],"version-history":[{"count":9,"href":"https:\/\/www.irisohyama.lol\/magazine\/wp-json\/wp\/v2\/posts\/21898\/revisions"}],"predecessor-version":[{"id":22651,"href":"https:\/\/www.irisohyama.lol\/magazine\/wp-json\/wp\/v2\/posts\/21898\/revisions\/22651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.irisohyama.lol\/magazine\/wp-json\/wp\/v2\/media\/21938"}],"wp:attachment":[{"href":"https:\/\/www.irisohyama.lol\/magazine\/wp-json\/wp\/v2\/media?parent=21898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.irisohyama.lol\/magazine\/wp-json\/wp\/v2\/categories?post=21898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.irisohyama.lol\/magazine\/wp-json\/wp\/v2\/tags?post=21898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}