{"id":19869,"date":"2024-02-07T10:41:38","date_gmt":"2024-02-07T01:41:38","guid":{"rendered":"https:\/\/www.irisohyama.lol\/magazine\/?p=19869"},"modified":"2025-03-25T15:59:25","modified_gmt":"2025-03-25T06:59:25","slug":"retailmedia-column","status":"publish","type":"post","link":"https:\/\/www.irisohyama.lol\/magazine\/retailmedia-column","title":{"rendered":"3\u5206\u3067\u308f\u304b\u308b\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531\u3084EC\u3067\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20249 size-large\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/02\/5a8133edde81c8dc5e2d946c7cf1fc22-1024x538.jpg\" alt=\"\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/02\/5a8133edde81c8dc5e2d946c7cf1fc22-1024x538.jpg 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src=\"https:\/\/www.youtube.com\/embed\/R53d_Ho332c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n<!-- Error, Advert is not available at this time due to schedule\/geolocation restrictions! -->\n<h2>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f<\/h2>\n<p><span style=\"font-weight: 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400;\">\u30e1\u30fc\u30ab\u30fc\u306f\u81ea\u793e\u5546\u54c1\u306e\u9732\u51fa\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3057\u3001\u5c0f\u58f2\u4f01\u696d\u306f\u5e83\u544a\u67a0\u3092\u8ca9\u58f2\u3057\u3066\u53ce\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306f\u81ea\u5206\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u306b\u5408\u3063\u305f\u5546\u54c1\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001<strong>\u30e1\u30fc\u30ab\u30fc\u30fb\u5c0f\u58f2\u4f01\u696d\u30fb\u6d88\u8cbb\u8005\u306e\u4e09\u8005\u306b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b<\/strong>\u306e\u304c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u7279\u5fb4\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u305d\u306e\u3082\u306e\u306fEC\u30e2\u30fc\u30eb\u5185\u5e83\u544a\u306e\u3088\u3046\u306b\u4ee5\u524d\u304b\u3089\u5b58\u5728\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u5b9f\u5e97\u8217\u3092\u6301\u3064\u5c0f\u58f2\u4f01\u696d\u304c\u5e83\u544a\u4e8b\u696d\u306b\u53c2\u5165\u3057\u3066\u304d\u305f\u3053\u3068\u3067\u5e02\u5834\u304c\u6d3b\u6027\u5316\u3057\u3001\u3042\u3089\u305f\u3081\u3066\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u6ce8\u76ee\u304c\u96c6\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5e02\u5834\u898f\u6a21<\/h3>\n<p><span style=\"font-weight: 400;\">\u65e5\u672c\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u306f\u6025\u901f\u306b\u62e1\u5927\u3057\u3066\u3044\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u682a\u5f0f\u4f1a\u793eCARTA HOLDINGS\u304c\u5b9f\u65bd\u3057\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001<strong>\u65e5\u672c\u56fd\u5185\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2<\/strong><\/span><span style=\"font-weight: 400;\"><strong>\u5e02\u5834\u306f2023\u5e74\u6642\u70b9\u30673625\u5104\u5186<\/strong>\u3067\u3057\u305f\u30022027\u5e74\u306b\u306f9332\u5104\u5186\u306b\u62e1\u5927\u3059\u308b\u898b\u901a\u3057\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-size: 80%;\"><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a<\/span><span style=\"font-weight: 400;\">\u682a\u5f0f\u4f1a\u793eCARTA HOLDINGS 2023\u5e7412\u670825\u65e5 <a href=\"https:\/\/cartaholdings.co.jp\/news\/20231225_1\/\" target=\"_blank\" rel=\"noopener\">CARTA HOLDINGS\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd<\/a><\/span><\/span><\/p>\n<h2>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u4e8b\u4f8b<\/h2>\n<p><span style=\"font-weight: 400;\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u4ee3\u8868\u4f8b\u306fAmazon\u3001\u697d\u5929\u5e02\u5834\u3001Yahoo!\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3001ZOZOTOWN\u3068\u3044\u3063\u305fEC\u30e2\u30fc\u30eb\u5185\u306e\u5e83\u544a\u3067\u3059\u3002\u305d\u3057\u3066\u8fd1\u5e74\u306f\u3001<strong>\u5b9f\u5e97\u8217\u3092\u6301\u3064\u5c0f\u58f2\u4f01\u696d\u3082\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\uff08\u5e83\u544a\u4e8b\u696d\uff09\u306b\u7d9a\u3005\u3068\u53c2\u5165<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u30e4\u30de\u30c0\u30c7\u30f3\u30ad\u306f2021\u5e744\u6708\u306b\u300c\u30e4\u30de\u30c0\u30c7\u30b8\u30bf\u30ebAds\u300d\u3092\u958b\u59cb\u3057\u3001\u30a2\u30d7\u30ea\u3084\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u306a\u3069\u81ea\u793e\u5a92\u4f53\u3092\u6d3b\u7528\u3057\u3066\u5e83\u544a\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u30bb\u30d6\u30f3-\u30a4\u30ec\u30d6\u30f3\u30fb\u30b8\u30e3\u30d1\u30f3\u306f2022\u5e748\u6708\u306b\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u63a8\u9032\u90e8\u300d\u3092\u65b0\u8a2d\u3057\u3001\u81ea\u793e\u30a2\u30d7\u30ea\u306a\u3069\u306e\u5e83\u544a\u67a0\u3092\u30e1\u30fc\u30ab\u30fc\u306b\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u3002\u7dcf\u5408\u30b9\u30fc\u30d1\u30fc\u306e\u30a4\u30aa\u30f3\u3084\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u306e\u30de\u30c4\u30e2\u30c8\u30ad\u30e8\u30b7\u3082\u5e83\u544a\u4e8b\u696d\u3092\u5f37\u5316\u3057\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/span><\/p>\n<div id=\"attachment_19870\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19870\" class=\"wp-image-19870\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/01\/yamadadenki_retail-media.jpg\" alt=\"\u30e4\u30de\u30c0\u30c7\u30f3\u30ad\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\" width=\"700\" height=\"395\" srcset=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/01\/yamadadenki_retail-media.jpg 800w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/01\/yamadadenki_retail-media-300x170.jpg 300w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2024\/01\/yamadadenki_retail-media-768x434.jpg 768w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-19870\" class=\"wp-caption-text\">\u30e4\u30de\u30c0\u30c7\u30f3\u30ad\u306f2021\u5e744\u6708\u306b\u5e83\u544a\u4e8b\u696d\u300c\u30e4\u30de\u30c0\u30c7\u30b8\u30bf\u30ebAds\u300d\u3092\u958b\u59cb\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30fb\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3068\u81ea\u793e\u5a92\u4f53\uff08\u30a2\u30d7\u30ea\u3084\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u306a\u3069\uff09\u3092\u6d3b\u7528\u3057\u3066\u5e83\u544a\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u308b<\/p><\/div>\n<p><span style=\"font-size: 80%;\"><span style=\"font-weight: 400;\">\u753b\u50cf\u51fa\u5178\uff1a\u682a\u5f0f\u4f1a\u793e\u30e4\u30de\u30c0\u96fb\u6a5f 2021\u5e744\u67081\u65e5 \u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9 <a href=\"https:\/\/www.yamada-denki.jp\/topics\/download.t.pdf\/2246\" target=\"_blank\" rel=\"noopener\">\u300c\u30e4\u30de\u30c0\u30c7\u30f3\u30ad\u3068\u30b5\u30a4\u30d0\u30fc\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3001\u8ca9\u4fc3 DX \u306b\u304a\u3044\u3066\u696d\u52d9\u63d0\u643a\u3092\u7de0\u7d50\u3057\u5e83\u544a\u4e8b\u696d\u53c2\u2f0a\u3078 \u30aa\u30f3\u30e9\u30a4 \u30f3\u5e83\u544a\u304b\u3089\u68da\u524d\u30b5\u30a4\u30cd\u30fc\u30b8\u3001\u30a2\u30d7\u30ea\u9023\u643a\u3068\u8cfc\u8cb7\u30c7\u30fc\u30bf\u307e\u3067\u2f00\u8cab\u3057\u305f\u8ca9\u4fc3\u30c7\u30fc\u30bf\u57fa\u76e4\u3092\u5171\u540c\u958b\u767a\u3001\u516c\u5f0f\u5e83\u544a\u30e1\u30cb\u30e5\u30fc\u300c\u30e4\u30de\u30c0\u30c7\u30b8\u30bf\u30eb Ads\uff08\u30e4\u30de\u30c0\u30c7\u30b8\u30bf\u30eb\u30a2\u30ba\uff09\u300d\u3092\u30ea\u30ea\u30fc\u30b9\u300d<\/a><\/span><\/span><\/p>\n<p><span style=\"font-size: 80%;\"><span style=\"font-weight: 400;\">\u53c2\u8003\uff1a\u682a\u5f0f\u4f1a\u793e\u30bb\u30d6\u30f3-\u30a4\u30ec\u30d6\u30f3\u30fb\u30b8\u30e3\u30d1\u30f3 2022\u5e748\u670815\u65e5 <\/span><a href=\"https:\/\/www.sej.co.jp\/company\/news_release\/news\/2022\/202208151800.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u682a\u5f0f\u4f1a\u793e\u30bb\u30d6\u30f3-\u30a4\u30ec\u30d6\u30f3\u30fb\u30b8\u30e3\u30d1\u30f3 2022\u5e748\u670815\u65e5 \u7d44\u7e54\u5909\u66f4\u304a\u3088\u3073\u4eba\u4e8b\u7570\u52d5\u306b\u95a2\u3059\u308b\u304a\u77e5\u3089\u305b<\/span><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 80%;\">\u53c2\u8003\uff1a<\/span><\/span><span style=\"font-size: 80%;\"><span style=\"font-weight: 400;\">ITmedia 2022\u5e7412\u670822\u65e5 <\/span><a href=\"https:\/\/www.itmedia.co.jp\/business\/articles\/2212\/21\/news037.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u3060\u3051\u3067\u306fAmazon\u306b\u52dd\u3066\u306a\u3044\u300d\u3000\u30bb\u30d6\u30f3\u304c\u30a2\u30d7\u30ea\u3067\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u72d9\u3044<\/span><\/a><\/span><\/p>\n<h2>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u6d3b\u7528\u6cd5<\/h2>\n<p><span style=\"font-weight: 400;\">\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u4e3b\u306b\u6b21\u306e2\u70b9\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>\u7cbe\u5ea6\u304c\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3048\u308b<\/strong><\/li>\n<li style=\"font-weight: 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