{"id":1659,"date":"2019-03-13T14:21:27","date_gmt":"2019-03-13T05:21:27","guid":{"rendered":"https:\/\/www.irisohyama.lol\/magazine\/?p=1659"},"modified":"2024-01-30T20:50:53","modified_gmt":"2024-01-30T11:50:53","slug":"crmseminar_190129","status":"publish","type":"post","link":"https:\/\/www.irisohyama.lol\/magazine\/crmseminar_190129","title":{"rendered":"CRM\u306e\u57fa\u672c\u3068\u6210\u529f\u306b\u5411\u3051\u305f\u30dd\u30a4\u30f3\u30c8\u3068\u306f"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1889\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/CRmkv.png\" alt=\"\" width=\"1000\" height=\"435\" srcset=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/CRmkv.png 1000w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/CRmkv-300x131.png 300w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/CRmkv-768x334.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><a href=\"https:\/\/www.irisohyama.lol\/magazine\/whitepaper\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-13094 size-full\" src=\"\/magazine\/wp-content\/uploads\/2022\/11\/WP_DL_bnr_728_130.jpg\" alt=\"EC\u30fb\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u904b\u55b6\u304a\u5f79\u7acb\u3061\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\" width=\"100%\" \/><\/a><\/p>\n<p>CRM\u3068\u3044\u3046\u8a00\u8449\u3092\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u304b\u3002\u805e\u3044\u305f\u3053\u3068\u304c\u306a\u3044\u3001\u3042\u308b\u3044\u306f\u805e\u3044\u305f\u3053\u3068\u306f\u3042\u308b\u3082\u306e\u306e\u3001\u300c\u306a\u3093\u3068\u306a\u304f\u306f\u77e5\u3063\u3066\u3044\u308b\u300d\u300c\u4eca\u3055\u3089\u77e5\u3089\u306a\u3044\u3068\u306f\u8a00\u3048\u306a\u3044\u300d\u3068\u3044\u3046\u65b9\u3082\u591a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u9867\u5ba2\u3068\u305d\u306e\u60c5\u5831\u3092\u77e5\u3089\u305a\u3057\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u306f\u6210\u7acb\u3057\u307e\u305b\u3093\u3002<br \/>\n\u9867\u5ba2\u3054\u3068\u306e\u60c5\u5831\u3092\u5206\u6790\u3057\u3001\u7d99\u7d9a\u7684\u3067\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001\u53ce\u76ca\u62e1\u5927\u3092\u56f3\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u3092<strong>CRM\uff08CustomerRelationship Management\uff09<\/strong>\u3068\u3044\u3044\u307e\u3059\u3002\u65e5\u672c\u8a9e\u3067<strong>\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u306a\u3069\u3068\u8a33\u3055\u308c\u308bCRM\u3068\u306f\u4e00\u4f53\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/strong><\/p>\n<p>\u305d\u3053\u3067<strong>\u682a\u5f0f\u4f1a\u793e\u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u30b7\u30e7\u30c3\u30d7<\/strong>\u3068<strong>\u682a\u5f0f\u4f1a\u793e\u30d7\u30e9\u30b9\u30a2\u30eb\u30d5\u30a1\u30fb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0<\/strong>\u306f\u5408\u540c\u3067\u3001EC\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b\u65b9\u3005\u3092\u5bfe\u8c61\u306bCRM\u3068\u306f\u4f55\u306a\u306e\u304b\u3001\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u308b\u3079\u304d\u306a\u306e\u304b\u3001\u3092\u30c6\u30fc\u30de\u306b\u30bb\u30df\u30ca\u30fc\u3092\u958b\u50ac\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"https:\/\/www.irisohyama.lol\/session\/selection\/008270.html\" target=\"_blank\" rel=\"noopener\">\u904b\u7528\u3067\u304f\u3058\u3051\u306a\u3044CRM \u301c\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3060\u3051\u306b\u7d42\u308f\u3089\u306a\u3044\u6210\u529f\u3059\u308bCRM\u306e\u8003\u3048\u65b9\u30bb\u30df\u30ca\u30fc\u301c<\/a><br \/>\n<small>\u203b\u7d42\u4e86\u3044\u305f\u3057\u307e\u3057\u305f<\/small><br \/>\n\n<h2>\u65e5\u672c\u306eEC\u5e02\u5834\u306f\u6210\u9577\u3057\u3066\u3044\u308b\u306e\u306b\u3001\u5546\u54c1\u304c\u58f2\u308c\u306a\u3044\uff1f<\/h2>\n<p>\u30bb\u30df\u30ca\u30fc\u3067\u306f\u4eca\u307e\u306720\u5e74\u306b\u308f\u305f\u3063\u3066CRM\u306b\u643a\u308f\u3063\u3066\u304d\u305f\u3001\u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u30b7\u30e7\u30c3\u30d7R&amp;D\u63a8\u9032\u5ba4\u306e\u6c34\u5ca9\u304c\u767b\u58c7\u3057\u3001\u73fe\u5728\u306e\u65e5\u672c\u306eEC\u5e02\u5834\u3068CRM\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/02\/crm1_mizu.png\" alt=\"\" width=\"900\" \/><small><strong>\u682a\u5f0f\u4f1a\u793e\u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u30b7\u30e7\u30c3\u30d7\u3000R&amp;D\u63a8\u9032\u5ba4\u3000\u6c34\u5ca9 \u96c4\u4e00\uff08\u30df\u30ba\u30a4\u30ef \u30e6\u30a6\u30a4\u30c1\uff09<\/strong><br \/>\n\u5916\u8cc7\u7cfbCRM\u30d9\u30f3\u30c0\u30fc\u306e\u30bb\u30fc\u30eb\u30b9\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3092\u7d4c\u3066\u3001\u30c6\u30fc\u30de\u30d1\u30fc\u30af\u904b\u55b6\u4f1a\u793e\u306b\u304a\u3051\u308bCRM\u30b7\u30b9\u30c6\u30e0\u306e\u4f01\u753b\/\u5c0e\u5165\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u62c5\u5f53\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7acb\u5834\u3067CRM\u3092\u63a8\u9032\u3002\u305d\u306e\u5f8c\u3001\u56fd\u7523CRM\u30d9\u30f3\u30c0\u30fc\u306b\u304a\u3044\u3066\u30d7\u30ed\u30c0\u30af\u30c8\u4f01\u753b\u8cac\u4efb\u8005\u3084\u30a8\u30d0\u30f3\u30b8\u30a7\u30ea\u30b9\u30c8\u306a\u3069\u3092\u6b74\u4efb\u30022018\u5e747\u6708\u3088\u308a\u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u30b7\u30e7\u30c3\u30d7\u306b\u5165\u793e\u3002<br \/>\n\u73fe\u5728\u306fR&amp;D\u63a8\u9032\u5ba4\u306b\u6240\u5c5e\u3057\u3001EC\u5e02\u5834\u306e\u30ea\u30b5\u30fc\u30c1\u3001futureshop\u306b\u304a\u3051\u308b\u65b0\u6a5f\u80fd\u306e\u4f01\u753b\u3001CRM\u4e26\u3073\u306b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u30bb\u30df\u30ca\u30fc\u8b1b\u5e2b\u3084\u30d6\u30ed\u30b0\u306e\u57f7\u7b46\u306a\u3069\u3001\u5e45\u5e83\u304f\u6d3b\u52d5\u3092\u7d9a\u3051\u3066\u3044\u308b\u3002<\/small><\/p>\n<p>\u5192\u982d\u30672017\u5e74\u306b\u304a\u3051\u308b\u65e5\u672c\u306eEC\u5e02\u5834\u306e\u898f\u6a21\u306f16\u5146\u5186\u3067\u3042\u308a\u3001\u3053\u308c\u307e\u3067<strong>\u53f3\u80a9\u4e0a\u304c\u308a\u3067\u9806\u8abf\u306b\u63a8\u79fb<\/strong>\u3057\u3066\u304d\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3002<br \/>\n\u3055\u3089\u306b\u306f\u56fd\u5185\u306e\u500b\u4eba\u5546\u54c1\u984d\u306b\u304a\u3051\u308b\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u5272\u5408\u306f28%\u3067\u3042\u308b\u304c\u3001<strong>\u82f1\u7c73\u306b\u304a\u3051\u308b\u540c\u5272\u5408\u304c50%\u3092\u8d85\u3048\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u56fd\u5185EC\u5e02\u5834\u306b\u3064\u3044\u3066\u3082\u4eca\u5f8c\u307e\u3060\u307e\u3060\u4f38\u3073\u3066\u3044\u304f\u3068\u4e88\u60f3<\/strong>\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u306a\u3069\u3092\u8aac\u660e\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3067\u5546\u54c1\u304c\u58f2\u308c\u306a\u304f\u306a\u3063\u3066\u304d\u305f\u7406\u7531<\/h3>\n<p>EC\u306e\u5e02\u5834\u306f\u6210\u9577\u50be\u5411\u306b\u3042\u308b\u3082\u306e\u306e\u3001\u5e97\u8217\u904b\u55b6\u3092\u3055\u308c\u3066\u3044\u308b\u304a\u5ba2\u3055\u307e\u304b\u3089\u306f<strong>\u300c\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3067\u5546\u54c1\u304c\u58f2\u308c\u306a\u304f\u306a\u3063\u3066\u304d\u305f\u300d<\/strong>\u3068\u3044\u3046\u304a\u58f0\u3092\u3088\u304f\u8033\u306b\u3057\u307e\u3059\u3002<br \/>\n\u5b9f\u969b\u3001\u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u30b7\u30e7\u30c3\u30d7\u306b\u5bc4\u305b\u3089\u308c\u308b\u304a\u5ba2\u3055\u307e\u304b\u3089\u3082\u3001\u540c\u69d8\u306e\u3054\u76f8\u8ac7\u306f\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"c_box intitle glay_box type_normal\"><div class=\"box_title\"><span class=\"span__box_title\">\u305d\u306e\u539f\u56e0\u3068\u3057\u3066\u2026<\/span><\/div>\n<ol>\n<li><strong>\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u53c2\u5165\u969c\u58c1\u304c\u4f4e\u304f\u306a\u308a\u3001\u540c\u3058\u3088\u3046\u306a\u5546\u54c1\u3092\u58f2\u308b\u7af6\u5408\u5e97\u304c\u5897\u3048\u3066\u304d\u305f\u3053\u3068<\/strong><\/li>\n<li><strong>\u30e2\u30fc\u30eb\u5185\u306e\u30bb\u30fc\u30eb\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u4fa1\u683c\u306e\u307f\u304c\u552f\u4e00\u306e\u7af6\u4e89\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u308b\u3053\u3068<\/strong><\/li>\n<li><strong>\u4e0a\u8a18\u306b\u4f34\u3044\u5e83\u544a\u8cbb\u304c\u9ad8\u9a30\u3057\u3066\u3044\u308b\u3053\u3068<\/strong><\/li>\n<li><strong>\u9ad8\u3044\u5e83\u544a\u8cbb\u3092\u4f7f\u3063\u3066\u5f97\u305f\u65b0\u898f\u9867\u5ba2\u3082\u3001\u5358\u306b\u4fa1\u683c\u9762\u3060\u3051\u306b\u3064\u3089\u308c\u3066\u8cfc\u5165\u3057\u305f\u3068\u3044\u3046\u5074\u9762\u304c\u5f37\u304f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u7e4b\u304c\u3063\u3066\u3044\u306a\u3044\u3053\u3068<\/strong><\/li>\n<\/ol>\n<\/div>\n\u306a\u3069\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>\u3064\u307e\u308a\u4eca\u307e\u3067\u3068\u540c\u3058\u624b\u6cd5\u3067\u306fEC\u30b5\u30a4\u30c8\u306e\u58f2\u308a\u4e0a\u3052\u306f\u3042\u304c\u3089\u306a\u3044<\/h3>\n<blockquote><p><span style=\"color: #4682b4;\"><strong>\u6c34\u5ca9<\/strong><\/span><br \/>\nEC\u30b5\u30a4\u30c8\u904b\u55b6\u3092\u3057\u3066\u3044\u308b\u3068\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306b\u5e83\u544a\u8cbb\u306e\u6295\u5165\u306f\u3084\u3080\u3092\u5f97\u306a\u3044\u90e8\u5206\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\n\u305f\u3060<strong>\u4eca\u307e\u3067\u3068\u540c\u3058\u6226\u7565\u3092\u3068\u3063\u3066\u3044\u308b\u3068\u3001\u9867\u5ba2\u306e\u7372\u5f97\u5358\u4fa1\u306f\u9ad8\u304f\u306a\u308b\u3070\u304b\u308a<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u73fe\u72b6\u306e\u307e\u307e\u3067\u306f\u305b\u3063\u304b\u304f\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u3082\u3001\u7af6\u5408\u306e\u65b9\u304c\u5b89\u3051\u308c\u3070\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n<strong>\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306b\u5e83\u544a\u3092\u51fa\u3057\u3066\u3044\u308c\u3070\u58f2\u308c\u308b\u3068\u3044\u3046\u6642\u4ee3\u306f\u3001\u3082\u3046\u7d42\u308f\u3063\u305f\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002CRM\u306f\u3053\u306e\u3088\u3046\u306a\u72b6\u614b\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u306a\u306e\u3067\u3059\u3002<\/strong><\/p><\/blockquote>\n<h3>\u30e2\u30fc\u30eb\u306e\u90fd\u5408\u3084\u4fa1\u683c\u7af6\u4e89\u306b\u5dfb\u304d\u8fbc\u307e\u308c\u306a\u3044\u3088\u3046\u306b\u81ea\u793eEC\u3067\u71b1\u70c8\u306a\u30d5\u30a1\u30f3\u3092\u7372\u5f97\u3057\u305f\u3044<\/h3>\n<blockquote><p><span style=\"color: #4682b4;\"><strong>\u6c34\u5ca9<\/strong><\/span><br \/>\n\u3067\u306f\u3044\u307e\u4e00\u5ea6CRM\u306b\u3064\u3044\u3066\u3054\u8aac\u660e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>CRM\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306eLTV\uff08Life Time Value\uff1d\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u3092\u52b9\u7387\u5316\u3059\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u305d\u306e\u305f\u3081\u306b\u306f\u8cfc\u5165\u8005\u500b\u3005\u306e\u52d5\u5411\u3092\u4e01\u5be7\u306b\u5206\u6790\u3057\u3001\u304a\u5ba2\u3055\u307e\u306b\u7d99\u7d9a\u7684\u306b\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u76ee\u6307\u3055\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<br \/>\n\u305d\u308c\u3068\u5171\u306b\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u826f\u3055\u3092\u3057\u3063\u304b\u308a\u3068\u77e5\u3063\u3066\u3082\u3089\u3044\u3001\u81ea\u793e\u306e\u71b1\u70c8\u306a\u30d5\u30a1\u30f3\u306b\u306a\u3063\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u300c\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306e\u90fd\u5408\u3084\u4fa1\u683c\u7af6\u4e89\u306b\u5dfb\u304d\u8fbc\u307e\u308c\u306a\u3044\u3088\u3046\u3001\u81ea\u793eEC\u30b5\u30a4\u30c8\u3092\u3057\u3063\u304b\u308a\u3068\u69cb\u7bc9\u3057\u305f\u3044\u3002<br \/>\n\u305d\u306e\u4e0a\u3067\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u826f\u3055\u3092\u304d\u3061\u3093\u3068\u77e5\u3063\u3066\u3082\u3089\u3044\u3001\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3057\u3066\u3044\u304d\u305f\u3044\u300d\u3068\u3044\u3046EC\u3054\u62c5\u5f53\u8005\u69d8\u306f\u5897\u3048\u3066\u304d\u307e\u3057\u305f\u3002<br \/>\n<\/strong><\/p>\n<p><strong>\u305d\u306e\u3088\u3046\u306a\u80cc\u666f\u306e\u4e2d\u3001\u4eca\u518d\u3073CRM\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/strong><\/p><\/blockquote>\n<div class=\"a-single a-10\"><a href=\"https:\/\/www.irisohyama.lol\/whitepaper\/foodecseminar-entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_strategy_banner05\"><img decoding=\"async\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2023\/07\/92b76a9fd13a667cbcf2f396532cfec1.png\"><\/a><\/div>\n<h2>CRM\u3092\u5f62\u4f5c\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9<\/h2>\n<p>\u3053\u306e\u3088\u3046\u306b\u8ff0\u3079\u3001\u540c\u6642\u306b<strong>CRM\u3092\u5f62\u4f5c\u308b\u300c\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u300d\u3068\u300c1\uff1a5\u306e\u6cd5\u5247\u300d<\/strong>\u3092\u7d39\u4ecb\u3002<br \/>\n\u3053\u306e\uff12\u3064\u306e\u6cd5\u5247\u304b\u3089\u3001<strong>\u65b0\u898f\u9867\u5ba2\u5411\u3051\u306e\u65bd\u7b56\u4ee5\u4e0a\u306b\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u30fb\u30ea\u30d4\u30fc\u30c8\u65bd\u7b56\u306b\u6ce8\u529b\u3057\u3066\u3044\u304f\u65b9\u304c\u3001\u52b9\u7387\u7684\u306b\u5229\u76ca\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u8aac\u660e<\/strong>\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u3068\u306f<\/h3>\n<p><strong>EC\u30b5\u30a4\u30c8\u306b\u5f53\u3066\u306f\u3081\u308b\u3068\u3001\u58f2\u4e0a\u306e\u4e0a\u4f4d20%\u306e\u9867\u5ba2\u304c\u3001\u3059\u3079\u3066\u306e\u58f2\u4e0a\u984d\u306e80%\u3092\u3082\u305f\u3089\u3059\u3068\u3044\u3046\u4e8b\u8c61\u3067\u300c2\uff1a8\u306e\u6cd5\u5247\u300d\u3068\u3082\u547c\u3070\u308c\u308b\u3002<\/strong><\/p>\n<p>\u5168\u3066\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u5e73\u7b49\u306b\u63a5\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u300120%\u306e\u512a\u826f\u9867\u5ba2\u3092\u512a\u9047\u3059\u308b\u3053\u3068\u306780%\u306e\u58f2\u4e0a\u304c\u7dad\u6301\u3067\u304d\u3001\u9ad8\u3044\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8ffd\u6c42\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u8003\u3048\u65b9\u3002<br \/>\n\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u512a\u826f\u9867\u5ba2\u3068\u3001\u305d\u3046\u3067\u306a\u3044\u9867\u5ba2\u3092\u3057\u3063\u304b\u308a\u3068\u533a\u5225\u3057\u3066\u5bfe\u5fdc\u3092\u884c\u3063\u3066\u3044\u304f\u3068\u3044\u3046\u70b9\u304c\u30dd\u30a4\u30f3\u30c8\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1884\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/crm_Pareto.png\" alt=\"\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\" width=\"800\" \/><\/p>\n<h3>1\uff1a5\u306e\u6cd5\u5247\u3068\u306f<\/h3>\n<p><strong>\u65e2\u5b58\u306e\u9867\u5ba2\u306b\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3068\u6bd4\u8f03\u3057\u3066\u3001\u65b0\u898f\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u306f\u7d71\u8a08\u7684\u306b5\u500d\u306b\u306a\u308b\u3068\u3044\u3046\u6cd5\u5247\u3002<\/strong><\/p>\n<p>\u65e2\u5b58\u9867\u5ba2\u306f\u3059\u3067\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u8cfc\u5165\u3078\u306e\u7cbe\u795e\u7684\u30cf\u30fc\u30c9\u30eb\u304c\u4f4e\u304f\u3001\u4e2d\u9577\u671f\u7684\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u512a\u826f\u9867\u5ba2\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1885\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/CRm_1_5.png\" alt=\"1.5\u306e\u6cd5\u5247\" width=\"800\" srcset=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/CRm_1_5.png 1000w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/CRm_1_5-300x131.png 300w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/CRm_1_5-768x334.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\n<div class=\"a-single a-10\"><a href=\"https:\/\/www.irisohyama.lol\/whitepaper\/foodecseminar-entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_strategy_banner05\"><img decoding=\"async\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2023\/07\/92b76a9fd13a667cbcf2f396532cfec1.png\"><\/a><\/div>\n<h2>CRM\u3068MA\u306e\u95a2\u4fc2<\/h2>\n<p>CRM\u3068MA\u3068\u3092\u6df7\u540c\u3057\u3066\u304a\u8003\u3048\u306e\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001<strong>MA\u306fCRM\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u306e\u3072\u3068\u3064\u3067\u3059\u3002<\/strong><br \/>\nMA\u3092\u4f7f\u3063\u3066CRM\u3092\u5b9f\u73fe\u3057\u3066\u3044\u304f\u4e0a\u3067\u306f\u30e1\u30ea\u30c3\u30c8\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u5b58\u5728\u3059\u308b\u305f\u3081\u3001\u4f7f\u3044\u3069\u3053\u308d\u3092\u898b\u6975\u3081\u3066\u52b9\u679c\u7684\u306b\u4f7f\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<div class=\"c_box intitle pink_box type_normal\"><div class=\"box_title\"><span class=\"span__box_title\">MA\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8<\/span><\/div>\n<strong>\u3010 \u30e1\u30ea\u30c3\u30c8 \u3011\u3000<\/strong><\/p>\n<p>\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u5408\u308f\u305b\u3066\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3068\u3044\u3063\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u81ea\u52d5\u5316\u304c\u3067\u304d\u308b\u3053\u3068\u3002<\/p>\n<p><strong>\u3010 \u30c7\u30e1\u30ea\u30c3\u30c8 \u3011<\/strong><\/p>\n<p>\u30eb\u30fc\u30eb\u306b\u5f93\u3063\u3066\u5b9a\u578b\u5316\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3057\u304b\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u30eb\u30fc\u30eb\u306e\u8a2d\u5b9a\u3068\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u9078\u5b9a\u3092\u8aa4\u308b\u3068\u3001\u9006\u52b9\u679c\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3002<\/div>\n<div class=\"a-single a-10\"><a href=\"https:\/\/www.irisohyama.lol\/whitepaper\/foodecseminar-entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_strategy_banner05\"><img decoding=\"async\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2023\/07\/92b76a9fd13a667cbcf2f396532cfec1.png\"><\/a><\/div>\n<h2>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30eb\u30fc\u30eb\u306e\u6c7a\u3081\u624b\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u300d<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1862\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/crm1_zentai.jpg\" alt=\"\" width=\"1000\" height=\"509\" srcset=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/crm1_zentai.jpg 1000w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/crm1_zentai-300x153.jpg 300w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/crm1_zentai-768x391.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>CRM\u3068MA\u904b\u7528\u306e\u30ad\u30e2\u3068\u306a\u308b\u306e\u304c\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30eb\u30fc\u30eb\u3067\u3042\u308b\u306a\u3089\u3070\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u305d\u306e\u30eb\u30fc\u30eb\u3092\u53d6\u308a\u6c7a\u3081\u308c\u3070\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>\n\u30bb\u30df\u30ca\u30fc\u3067\u306f\u3001\u305d\u306e\u7b54\u3048\u3068\u3057\u3066<strong>\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u300d<\/strong>\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u3001<strong>\u4e00\u8a00\u3067\u3044\u3046\u3068\u300c\u9867\u5ba2\u304c\u8cfc\u5165\u306b\u81f3\u308b\u30d7\u30ed\u30bb\u30b9\u300d\u3067\u3001\u691c\u8a0e\u30fb\u8cfc\u8cb7\u30fb\u5229\u7528\u306e3\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/strong>\u3053\u306e\u691c\u8a0e\u30fb\u8cfc\u8cb7\u30fb\u5229\u7528\u3068\u3044\u3046\u9867\u5ba2\u306e\u6642\u9593\u8ef8\u306b\u305d\u3063\u3066\u3001\u9867\u5ba2\u304c\u5404\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u672c\u5f53\u306b\u3084\u308a\u305f\u3044\u3053\u3068\u3092\u6574\u7406\u3057\u3066\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u3092\u652f\u63f4\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>CRM\u3092\u884c\u3046\u306a\u3089\u662f\u975e\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u3001\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u306f\uff1f<\/h3>\n<p>\u672c\u30bb\u30df\u30ca\u30fc\u3067\u306fCRM\u65bd\u7b56\u3092\u6210\u529f\u306b\u5c0e\u304f\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u3001<strong>\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u969b\u306e\u76ee\u6a19\u3068\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u8a2d\u5b9a\u304c\u91cd\u8981\u306b\u306a\u308b\u3068\u8aac\u660e\u3002<\/strong><br \/>\n\u5177\u4f53\u7684\u306a\u6210\u529f\u4e8b\u4f8b\u3068\u5931\u6557\u4e8b\u4f8b\u3082\u5408\u308f\u305b\u3066\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>CRM\u306f\u77ed\u671f\u3067\u7d50\u679c\u304c\u3067\u308b\u3082\u306e\u3067\u306f\u306a\u3044<\/h3>\n<p><strong>CRM\u306e\u76ee\u7684\u306f\u300c\u9867\u5ba2\u306eLTV\u3092\u6700\u5927\u5316\u3059\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308a\u3001\u300c\u77ed\u671f\u3067\u7d50\u679c\u3092\u51fa\u3059\u3053\u3068\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/strong><br \/>\n\u65b0\u898f\u9867\u5ba2\u3067\u306f\u306a\u304f\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u65bd\u7b56\u3067\u3042\u308bCRM\u306f\u3001\u4e2d\u9577\u671f\u7684\u306a\u5c55\u671b\u3092\u6301\u3063\u3066\u8a2d\u8a08\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>CRM\u306b\u3064\u3044\u3066\u306e\u8aa4\u89e3<br \/>\n\u30fc CRM\u30b7\u30b9\u30c6\u30e0\u306f\u9b54\u6cd5\u306e\u6756\u3067\u306f\u306a\u3044 \u30fc<\/h3>\n<p>CRM\u306b\u9650\u3063\u305f\u4e8b\u3067\u306f\u306a\u3044\u306e\u3067\u3059\u304c\u3001\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u3067\u3059\u3079\u3066\u306e\u554f\u984c\u304c\u89e3\u6c7a\u3059\u308b\u3068\u8aa4\u89e3\u3055\u308c\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u30bb\u30df\u30ca\u30fc\u3067\u306f\u3001<strong>\u300cCRM\u30b7\u30b9\u30c6\u30e0\u5c0e\u5165\uff1dCRM\u306e\u5b9f\u73fe\u3067\u306f\u306a\u3044\u300d<\/strong>\u3068\u3044\u3046\u3053\u3068\u3002<br \/>\n<strong>\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u306f\u3042\u304f\u307e\u3067\u624b\u6bb5\u3067\u3042\u308a\u3001\u76ee\u7684\u306f\u9867\u5ba2\u306b\u71b1\u70c8\u306a\u30d5\u30a1\u30f3\u306b\u306a\u3063\u3066\u3082\u3089\u3063\u3066\u9867\u5ba2\u306eLTV\uff08Life Time Value\uff1d\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u3002<\/strong>\u305d\u306e\u305f\u3081\u306b\u76ee\u7684\u306e\u6574\u7406\u3068\u3001\u305d\u306e\u76ee\u7684\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u30b7\u30b9\u30c6\u30e0\u3092\u3069\u306e\u3088\u3046\u306b\u4f7f\u3046\u306e\u304b\uff1f\u304c\u91cd\u8981\u3067\u3042\u308b\u3068\u304a\u8a71\u3057\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>\u512a\u826f\u9867\u5ba2\u3068\u4e00\u822c\u9867\u5ba2\u3092\u533a\u5225\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\uff09<\/h3>\n<p><strong>CRM\u3067\u306f\u3001\u512a\u826f\u9867\u5ba2\u306b\u559c\u3093\u3067\u3082\u3089\u3048\u308b\u65bd\u7b56\u304b\uff1f\u7279\u5225\u6271\u3044\u306b\u306a\u3063\u3066\u3044\u308b\u65bd\u7b56\u304b\uff1f\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n<p>MA\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u5168\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u4e00\u5f8b\u306b\u81ea\u52d5\u5316\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u512a\u826f\u9867\u5ba2\u3068\u4e00\u822c\u9867\u5ba2\u3092\u3057\u3063\u304b\u308a\u3068\u533a\u5225\u3057\u305f\u4e0a\u3067\u3001\u512a\u826f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u3001<strong>\u500b\u5225\u306b\u4e01\u5be7\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n<p>\u30bb\u30df\u30ca\u30fc\u3067\u306f\u512a\u826f\u9867\u5ba2\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u3001\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305f\u5bfe\u9762\u3067\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3082\u6709\u52b9\u3067\u3042\u308b\u3053\u3068\u3002<br \/>\n\u4e00\u822c\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u3001\u4f55\u3092\u3059\u308c\u3070\u512a\u826f\u9867\u5ba2\u306b\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\uff1f\u3092\u5ff5\u982d\u306b\u65bd\u7b56\u3092\u8a2d\u8a08\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3053\u3068\u3082\u304a\u8a71\u3057\u3057\u307e\u3057\u305f\u3002<br \/>\n<div class=\"a-single a-10\"><a href=\"https:\/\/www.irisohyama.lol\/whitepaper\/foodecseminar-entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_strategy_banner05\"><img decoding=\"async\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2023\/07\/92b76a9fd13a667cbcf2f396532cfec1.png\"><\/a><\/div>\n<h2>CRM\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3068\u3081<\/h2>\n<ol>\n<li>CRM\u306e\u76ee\u7684\u306f\u65b0\u898f\u9867\u5ba2\u3067\u306f\u306a\u304f\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\u3053\u3068\u3002<\/li>\n<li>\u5c11\u6570\u3067\u3082\u3044\u3044\u306e\u3067\u71b1\u70c8\u306a\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3057\u3066\u3044\u3053\u3046\u3002<\/li>\n<li>\u4e2d\u9577\u671f\u7684\u306a\u8996\u70b9\u3092\u6301\u3061\u3001\u3059\u3050\u306b\u7d50\u679c\u304c\u3067\u306a\u304f\u3066\u3082\u3042\u304d\u3089\u3081\u306a\u3044\u3002<\/li>\n<li>\u4e00\u6589\u30e1\u30fc\u30eb\u306e\u4e71\u7528\u306a\u3069\u3059\u3079\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u5316\u3057\u306a\u3044\u3002<\/li>\n<li>\u512a\u826f\u9867\u5ba2\u306b\u306f\u30b3\u30b9\u30c8\u3092\u304b\u3051\u3066\u4e01\u5be7\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u3082\u91cd\u8981\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<div class=\"c_box intitle yellow_box type_normal\"><div class=\"box_title\"><span class=\"span__box_title\">\u3010\u6210\u529f\u4e8b\u4f8b\u3011<\/span><\/div>\n<p>\u6bce\u56de\u6570\u5343\u4e07\u5186\u898f\u6a21\u306e\u8d64\u5b57\u3092\u51fa\u3059\u30a4\u30d9\u30f3\u30c8\u3057\u304b\u3057\u53c2\u52a0\u8005\u306e\u6e80\u8db3\u5ea6\u306f\u975e\u5e38\u306b\u9ad8\u304f\u3001\u300c\u53e3\u30b3\u30df\u300d\u52b9\u679c\u3084\u9ad8\u30ea\u30d4\u30fc\u30c8\u7387\u3067\u53ce\u76ca\u306f\u53f3\u80a9\u4e0a\u304c\u308a\u30ad\u30e3\u30f3\u30d7\u5834\u3092\u8cb8\u3057\u5207\u3063\u3066\u3001\u512a\u826f\u9867\u5ba2\u5411\u3051\u306b\u30d3\u30fc\u30eb\u3068\u30d5\u30fc\u30c9\u306e\u30c6\u30a4\u30b9\u30c6\u30a3\u30f3\u30b0\u30a4\u30d9\u30f3\u30c8\u3092\u5b9f\u65bd\u3002<\/p>\n<p>\u53c2\u52a0\u30b9\u30bf\u30c3\u30d5\u306b\u306f\u30a4\u30d9\u30f3\u30c8\u4f1a\u793e\u3092\u4f7f\u3046\u3053\u3068\u306a\u304f\u3001\u793e\u54e1\u7dcf\u51fa\u3067\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u3002<br \/>\n\u30a4\u30d9\u30f3\u30c8\u53c2\u52a0\u8005\u306f\u3001\u521d\u5e74\u5ea640\u4eba\u307b\u3069\u3002\u53c2\u52a0\u8cbb\u7528\u306f\u4e00\u4eba\u3042\u305f\u308a2\u4e07\u5186\u3068\u5272\u9ad8\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u958b\u50ac5\u5e74\u76ee\u30675000\u4eba\u898f\u6a21\u306b\u6210\u9577\u3092\u898b\u305b\u308b\u3002<\/p>\n<p><strong>\u4e3b\u50ac\u5074\u306f\u6bce\u56de\u6570\u5343\u4e07\u5186\u306e\u8d64\u5b57\u3060\u304c\u3001\u4e01\u5be7\u306a\u63a5\u5ba2\u3068\u6fc3\u3044\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u9867\u5ba2\u306e\u30d5\u30a1\u30f3\u5316\u306b\u6210\u529f\u3057\u3001\u300c\u4e0a\u8cea\u306a\u53e3\u30b3\u30df\u300d\u3068\u300c\u5f37\u56fa\u306a\u30ea\u30d4\u30fc\u30bf\u30fc\u5c64\u300d\u3092\u7372\u5f97\u3002\u9806\u8abf\u306b\u8ca9\u58f2\u672c\u6570\u3092\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u308b\u3002<\/strong><br \/>\n<small>\u67d0\u30af\u30e9\u30d5\u30c8\u30d3\u30fc\u30eb\u30e1\u30fc\u30ab\u30fc\u3055\u307e\u306e\u4e8b\u4f8b<\/small><\/div>\n<div class=\"c_box intitle glay_box type_normal\"><div class=\"box_title\"><span class=\"span__box_title\">\u3010\u5931\u6557\u4e8b\u4f8b\u3011<\/span><\/div>\n<p><strong><span style=\"color: #293331;\">\u540d\u6307\u3057\u3067\u30bb\u30df\u30ca\u30fc\u306b\u62db\u5f85\u3055\u308c\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u7533\u3057\u8fbc\u307f\u6642\u306b\u306a\u3063\u3066\u307e\u3055\u304b\u306e\u53c2\u52a0\u62d2\u5426\u3002<br \/>\n<\/span><\/strong><strong><span style=\"color: #293331;\">\u5bfe\u8c61\u8005\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u30e1\u30fc\u30eb\u3092\u5168\u914d\u4fe1\u3057\u305f\u60aa\u4f8b<\/span><\/strong><\/p>\n<p>\u3042\u308b\u4f1a\u793e\u304b\u3089\u300c\u305c\u3072\u53c2\u52a0\u3092\u300d\u3068\u3001\u30bb\u30df\u30ca\u30fc\u6848\u5185\u304c\u500b\u4eba\u5b9b\u306b\u5c4a\u3044\u305f\u3002\u8208\u5473\u304c\u3042\u3063\u305f\u305f\u3081\u7533\u3057\u8fbc\u3093\u3067\u307f\u305f\u304c\u3001<strong>\u3044\u3056\u53c2\u52a0\u3059\u308b\u6bb5\u968e\u306b\u306a\u308b\u3068\u300c\u540c\u696d\u8005\u306e\u305f\u3081\u3001\u53d7\u8b1b\u3067\u304d\u306a\u3044\u300d\u3068\u3044\u3046\u56de\u7b54\u3002<\/strong><br \/>\n\u3053\u308c\u306f\u3001\u540d\u524d\u3084\u55b6\u696d\u62c5\u5f53\u8005\u540d\u3092\u30e1\u30fc\u30eb\u306b\u57cb\u3081\u8fbc\u3093\u3067\u3001<strong>\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u4e00\u6589\u914d\u4fe1\u3057\u3066\u3044\u308b\u305b\u3044\u3067\u8d77\u3053\u3063\u305f\u554f\u984c\u3002<\/strong><\/p>\n<p><strong>\u78ba\u304b\u306bCRM\u3084MA\u30c4\u30fc\u30eb\u306b\u3088\u308b\u81ea\u52d5\u5316\u306f\u4fbf\u5229\u3060\u304c\u3001\u3057\u3063\u304b\u308a\u30bb\u30b0\u30e1\u30f3\u30c8\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u8a2d\u8a08\u3057\u306a\u3044\u3068\u3001\u30d5\u30a1\u30f3\u3069\u3053\u308d\u304b\u30a2\u30f3\u30c1\u306b\u306a\u308a\u304b\u306d\u306a\u3044\u3002<\/strong><br \/>\n\u3053\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u306a\u3044\u3088\u3046\u306b\u3001\u304f\u308c\u3050\u308c\u3082\u6ce8\u610f\u3057\u305f\u3044\u3002<br \/>\n<small>\u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u30b7\u30e7\u30c3\u30d7\u6c34\u5ca9\u306e\u4f53\u9a13\u4e8b\u4f8b<\/small><\/div>\n<div class=\"a-single a-10\"><a href=\"https:\/\/www.irisohyama.lol\/whitepaper\/foodecseminar-entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_strategy_banner05\"><img decoding=\"async\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2023\/07\/92b76a9fd13a667cbcf2f396532cfec1.png\"><\/a><\/div>\n<h2>KPI\u306e\u78ba\u8a8d<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1864\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/crm1_m2.jpg\" alt=\"\" width=\"900\" height=\"486\" srcset=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/crm1_m2.jpg 900w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/crm1_m2-300x162.jpg 300w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/crm1_m2-768x415.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<blockquote><p><span style=\"color: #4682b4;\"><strong>\u6c34\u5ca9<\/strong><\/span><br \/>\n\u3069\u306e\u3088\u3046\u306a\u4e8b\u696d\u3067\u3082\u3001\u76ee\u6a19\u5024\u306e\u8a2d\u5b9a\u306f\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u7d44\u7e54\u3084\u30c1\u30fc\u30e0\u3067\u8a2d\u5b9a\u3057\u305f\u6700\u7d42\u7684\u306a\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u904e\u7a0b\u3092\u8a08\u6e2c\u30fb\u8a55\u4fa1\u3059\u308b\u4e2d\u9593\u6307\u6a19\u3068\u3057\u3066KPI\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\nEC\u30b5\u30a4\u30c8\u306e\u6700\u7d42\u7684\u306a\u76ee\u7684\u306f\u3001\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u307e\u305aKPI\u3092\u78ba\u8a8d\u3057\u3001\u81ea\u793e\u306e\u4e2d\u3067\u3069\u3053\u304c\u4e00\u756a\u5f31\u3044\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001<strong>\u30a2\u30af\u30bb\u30b9\u6570\u3092\u5897\u3084\u3059\u306b\u306f\u300c\u96c6\u5ba2\u300d\u65bd\u7b56<\/strong>\u3001<strong>\u521d\u56de\u8cfc\u5165\u3092\u4fc3\u3059\u306a\u3089\u300c\u521d\u56de\u8cfc\u5165\u4fc3\u9032\u300d\u65bd\u7b56<\/strong>\u3002<strong>\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306e\u5b89\u5b9a\u306b\u306f\u300c\u5b9a\u671f\u8cfc\u5165\u4fc3\u9032\u300d\u65bd\u7b56<\/strong>\u3092\u8003\u3048\u306d\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u512a\u826f\u9867\u5ba2\u3092\u512a\u9047\u3057\u3001\u3055\u3089\u306a\u308b\u30ea\u30d4\u30fc\u30c8\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3002\u9867\u5ba2\u3092\u653e\u7f6e\u3057\u3059\u304e\u308b\u3068\u96e2\u53cd\u3059\u308b\u305f\u3081\u3001\u305d\u308c\u3092\u9632\u3050\u305f\u3081\u306e\u6398\u308a\u8d77\u3053\u3057\u65bd\u7b56\u3082\u91cd\u8981\u3067\u3059\u3002<\/p><\/blockquote>\n<p>\u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u30b7\u30e7\u30c3\u30d7\u306e\u6c34\u5ca9\u306f\u3053\u306e\u3088\u3046\u306b\u8ff0\u3079<strong>\u300cEC\u306e9\u3064\u306e\u6307\u6a19\u300d<\/strong>\u3092\u793a\u3057\u3001\u5404\u6307\u6a19\u306b\u5bfe\u3059\u308b\u554f\u984c\u306e\u6d17\u3044\u51fa\u3057\u3068\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306e\u89e3\u6d88\u65bd\u7b56\u3082\u8aac\u660e\u3002\u30bb\u30df\u30ca\u30fc\u306e\u524d\u534a\u3092\u7de0\u3081\u62ec\u308a\u307e\u3057\u305f\u3002<br \/>\n<div class=\"a-single a-10\"><a href=\"https:\/\/www.irisohyama.lol\/whitepaper\/foodecseminar-entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_strategy_banner05\"><img decoding=\"async\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2023\/07\/92b76a9fd13a667cbcf2f396532cfec1.png\"><\/a><\/div>\n<h2>\u9867\u5ba2\u5206\u6790\u3084\u5bfe\u5fdc\u3092\u81ea\u52d5\u5316\u3059\u308b\u3001MA\u3063\u3066\u3069\u3093\u306a\u3082\u306e\uff1f<\/h2>\n<p>\u7d9a\u3044\u3066\u767b\u58c7\u3057\u305f\u306e\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u30d7\u30e9\u30b9\u30a2\u30eb\u30d5\u30a1\u30fb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u57f7\u884c\u5f79\u54e1\u306e\u5c71\u5d0e\u6c0f\u3002<br \/>\n<strong>CRM\u3092\u52b9\u7387\u3088\u304f\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u8003\u3048\u65b9\u3084MA\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u6b21\u306e\u3088\u3046\u306b\u89e3\u8aac\u3057\u3066\u3082\u3089\u3044\u307e\u3057\u305f\u3002<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/02\/crm1_pac.jpg\" alt=\"\" width=\"900\" \/><small><strong>\u682a\u5f0f\u4f1a\u793e\u30d7\u30e9\u30b9\u30a2\u30eb\u30d5\u30a1\u30fb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u57f7\u884c\u5f79\u54e1\u3000\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30f3\u30b0\u30b9\u4e8b\u696d\u90e8\u3000\u526f\u4e8b\u696d\u90e8\u9577 \u5c71\u5d0e\u96c4\u53f8\uff08\u30e4\u30de\u30b6\u30ad\u3000\u30e6\u30a6\u30b8\uff09<\/strong><br \/>\n\u5927\u5b66\u5352\u696d\u5f8c\u3001\u5927\u624b\u30c6\u30ec\u30de\u4f1a\u793e\u3092\u7d4c\u30662011\u5e74\u682a\u5f0f\u4f1a\u793e\u30d7\u30e9\u30b9\u30a2\u30eb\u30d5\u30a1\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u5165\u793e\u3002\u4e00\u8cab\u3057\u3066CRM\u306e\u63a8\u9032\u3092\u30e9\u30a4\u30d5\u30ef\u30fc\u30af\u3068\u3057\u6d3b\u52d5\u3092\u7d9a\u3051\u3066\u304a\u308a\u3001\u5927\u624b\u304b\u3089\u4e2d\u5c0f\u306b\u308f\u305f\u308b\u3055\u307e\u3056\u307e\u306a\u4f01\u696d\u5411\u3051\u306b\u96fb\u8a71\u3084\u30a6\u30a7\u30d6\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\uff0fCRM\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u7d4c\u9a13\u3002\u305d\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u6d3b\u304b\u3057\u6570\u591a\u304f\u306e\u901a\u8ca9\u4f01\u696d\u5411\u3051\u306b\u3001\u30c7\u30fc\u30bf\u30de\u30a4\u30cb\u30f3\u30b0\uff0f\u30c6\u30ad\u30b9\u30c8\u30de\u30a4\u30cb\u30f3\u30b0\u306a\u3069IT\u6280\u8853\u3092\u99c6\u4f7f\u3057\u305f\u30c7\u30fc\u30bf\u6d3b\u7528\u304b\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u73fe\u5834\u306e\u4ed8\u52a0\u4fa1\u5024\u3092\u5411\u4e0a\u3055\u305b\u308bMA\u30c4\u30fc\u30eb\u306e\u4f01\u753b\u30fb\u63a8\u9032\u306b\u5f93\u4e8b\u3057\u3066\u3044\u308b\u3002<\/small><\/p>\n<p><strong>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3068\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30fc\u30bf\u5206\u6790\u3084\u3001\u65bd\u7b56\u3092\u81ea\u52d5\u5316\u30fb\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u30b7\u30b9\u30c6\u30e0\u3092\u6307\u3057\u307e\u3059\u3002<\/strong><\/p>\n<p>\u9867\u5ba2\u306e\u58f0\u3092\u5206\u6790\u3057\u3066\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u304c\u3001\u30c7\u30fc\u30bf\u91cf\u304c\u5897\u3048\u308b\u3068\u6271\u3044\u304d\u308c\u305a\u3001\u7d50\u679c\u7684\u306bCRM\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u3082\u591a\u3005\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067MA\u3092\u5c0e\u5165\u3057\u3066\u81ea\u52d5\u5316\u3059\u308c\u3070\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u65bd\u7b56\u691c\u8a0e\u306a\u3069\u306b\u56de\u305b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n<div class=\"a-single a-10\"><a href=\"https:\/\/www.irisohyama.lol\/whitepaper\/foodecseminar-entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_strategy_banner05\"><img decoding=\"async\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2023\/07\/92b76a9fd13a667cbcf2f396532cfec1.png\"><\/a><\/div>\n<h2>MA\u3067PDCA\u3092\u9ad8\u901f\u3067\u56de\u3059<\/h2>\n<p>CRM\u3067\u9867\u5ba2\u306b\u559c\u3093\u3067\u3082\u3089\u3048\u308b\u65bd\u7b56\u3092\u8003\u3048\u308b\u306e\u306f\u3001\u5358\u7d14\u3067\u7c21\u5358\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u9867\u5ba2\u60c5\u5831\u3092\u5206\u6790\u3059\u308b\u6bb5\u968e\u3067\u3001\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u91cf\u306b\u3088\u308a\u75b2\u5f0a\u3057\u601d\u8003\u505c\u6b62\u3057\u3066\u3057\u307e\u3046\u3002<br \/>\n\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3082\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u3066\u9001\u3063\u305f\u65b9\u304c\u826f\u3044\u3068\u5206\u304b\u3063\u3066\u306f\u3044\u3066\u3082\u3001\u305d\u3053\u307e\u3067\u624b\u304c\u56de\u3089\u306a\u3044\u304b\u3089\u3001\u4e00\u6589\u9001\u4fe1\u3067\u6e08\u307e\u305b\u3066\u3057\u307e\u3046\u3002<\/p>\n<p><strong>\u4eca\u307e\u3067\u306f\u3053\u306e\u3088\u3046\u306b\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3066\u3082\u3001\u3044\u3056CRM\u3092\u5b9f\u884c\u3059\u308b\u3068\u306a\u308b\u3068\u3001\u30c7\u30fc\u30bf\u62bd\u51fa\u3084\u52a0\u5de5\u306b\u6642\u9593\u3092\u53d6\u3089\u308c\u904e\u304e\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\nMA\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u30c7\u30fc\u30bf\u5206\u6790\u4f5c\u696d\u3084\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u3066\u30e1\u30fc\u30eb\u3092\u9001\u308a\u5206\u3051\u308b\u3053\u3068\u3092\u4e00\u90e8\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u3046\u3057\u3066\u30ea\u30bd\u30fc\u30b9\u3092\u78ba\u4fdd\u3059\u308c\u3070\u3001PDCA\u3092\u9ad8\u901f\u3067\u56de\u305b\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/strong><br \/>\n<div class=\"a-single a-10\"><a href=\"https:\/\/www.irisohyama.lol\/whitepaper\/foodecseminar-entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_strategy_banner05\"><img decoding=\"async\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2023\/07\/92b76a9fd13a667cbcf2f396532cfec1.png\"><\/a><\/div>\n<h2>CRM\u65bd\u7b56\u306b\u306f\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u91cd\u8981<\/h2>\n<blockquote><p><span style=\"color: #00b395;\"><strong>\u5c71\u5d0e\u6c0f<\/strong><\/span><br \/>\nCRM\u65bd\u7b56\u8003\u6848\u306b\u306f\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<br \/>\n<strong>\u300c\u8ab0\u306b\u300d\u300c\u4f55\u3092\u300d\u300c\u3044\u3064\u300d\u300c\u3069\u3046\u9001\u308b\u306e\u304b\u300d\u306a\u3069\u3092\u8a2d\u8a08\u30fb\u5b9f\u88c5\u3067\u304d\u306a\u3044\u3068\u3001\u3084\u308a\u305f\u3044\u3053\u3068\u304c\u5b9f\u73fe\u3067\u304d\u307e\u305b\u3093\u3002<\/strong><br \/>\n\u3067\u306f\u3069\u306e\u3088\u3046\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3059\u308b\u306e\u304b?<\/p>\n<p><strong>\u4f8b\u3048\u3070\u300c\u8cfc\u5165\u5c65\u6b74\u300d\u300c\u65e5\u4ed8\u300d\u300c\u884c\u52d5\u5c65\u6b74\u300d\u300c\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u300d\u306a\u3069\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u3066\u3001\u6761\u4ef6\u3054\u3068\u306e\u65bd\u7b56\u3092\u8003\u6848\u3057\u307e\u3059\u3002<br \/>\n\u300c3\u56de\u4ee5\u4e0a\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306e\u8a95\u751f\u65e5\u306e\u4f55\u65e5\u524d\u306b\u3053\u308c\u3092\u9001\u308b\u300d\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u639b\u3051\u7b97\u306e\u3088\u3046\u306b\u7d44\u307f\u5408\u308f\u305b\u3066\u65bd\u7b56\u5b9f\u884c\u306e\u6761\u4ef6\u3092\u4f5c\u3063\u3066\u3044\u304f\u308f\u3051\u3067\u3059\u3002<\/strong><\/p>\n<p>\u3053\u306e\u6761\u4ef6\u306f\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3060\u3068\u3069\u3046\u306a\u308b\u304b\u3001\u305d\u308c\u305e\u308c\u306b\u30a4\u30e1\u30fc\u30b8\u3057\u3066\u4f5c\u3063\u3066\u307f\u3066\u4e0b\u3055\u3044\u3002<\/p><\/blockquote>\n<div class=\"c_box intitle yellow_box type_normal\"><div class=\"box_title\"><span class=\"span__box_title\">\u3010\u6210\u529f\u4e8b\u4f8b1\u3011<\/span><\/div>\n<p>\u3042\u308b\u5065\u5eb7\u98df\u54c1\u4f1a\u793e\u3067\u306e\u3001\u30b5\u30f3\u30d7\u30eb\u8cfc\u5165\u6642\u306e\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u76f4\u3057\u305f\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u3092\u898b\u305f\u6642\u306e\u5370\u8c61\u306f\u3001\u5546\u54c1\u3092\u53d7\u3051\u53d6\u308b\u524d\u3068\u5f8c\u3067\u306f\u304a\u306e\u305a\u3068\u9055\u3063\u305f\u3082\u306e\u306b\u306a\u308b\u306f\u305a\u3067\u3059\u3002<br \/>\n\u305d\u3053\u3067<strong>\u65e5\u6570\u306e\u8d77\u70b9\u3092\u767a\u9001\u65e5\u304b\u3089\u914d\u9054\u5b8c\u4e86\u65e5\u306b\u898b\u76f4\u3057\u3001\u8cfc\u5165\u8005\u306b\u306f\u5fc5\u305a\u5546\u54c1\u304c\u624b\u5143\u306b\u3042\u308b\u72b6\u614b\u3067\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u3063\u3066\u3082\u3089\u3046\u3088\u3046<\/strong>\u306b\u3057\u307e\u3057\u305f\u3002\u3053\u3046\u3057\u3066<strong>\u9867\u5ba2\u306e\u4f53\u9a13\u3092\u7d71\u4e00\u3067\u304d\u308b\u3068\u30c7\u30fc\u30bf\u306e\u7cbe\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u5f8c\u306e\u65bd\u7b56\u306e\u7cbe\u5ea6\u3082\u9ad8\u307e\u3063\u3066\u304d\u307e\u3059\u3002<\/strong><\/p>\n<p>\u307e\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u56de\u7b54\u7387\u3092\u6539\u5584\u3055\u305b\u308b\u305f\u3081\u3001<strong>\u30b7\u30ca\u30ea\u30aa\u3092\u5206\u5c90\u3055\u305b\u3066\u56de\u7b54\u306e\u7121\u304b\u3063\u305f\u9867\u5ba2\u306b\u306fSMS\u3092\u9001\u4fe1\u3059\u308b\u3088\u3046\u306b\u5909\u66f4<\/strong>\u3057\u307e\u3057\u305f\u3002<br \/>\n\u30e1\u30fc\u30eb\u3068\u7570\u306a\u308a<strong>SMS\u306f\u5727\u5012\u7684\u306b\u5230\u9054\u7387\u304c\u9ad8\u304f\u3001\u56de\u53ce\u7387\u304c\u4ee5\u524d\u306e2\u500d\u306b<\/strong>\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\nSMS\u3067\u3082\u30a2\u30f3\u30b1\u30fc\u30c8\u304c\u53d6\u308c\u306a\u3044\u9867\u5ba2\u306b\u306fDM\u3092\u9001\u308b\u306a\u3069\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u307e\u305f\u3044\u3060\u30b7\u30ca\u30ea\u30aa\u3082\u691c\u8a0e\u3057\u3066\u3044\u307e\u3059\u3002<\/div>\n<div class=\"c_box intitle yellow_box type_normal\"><div class=\"box_title\"><span class=\"span__box_title\">\u3010\u6210\u529f\u4e8b\u4f8b\uff12\u3011<\/span><\/div>\n\u30a2\u30d1\u30ec\u30eb\u3067\u6709\u540d\u306a\u30bb\u30ec\u30af\u30c8\u30b7\u30e7\u30c3\u30d7\u306eCRM\u4e8b\u4f8b\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u30b7\u30e7\u30c3\u30d7\u3055\u3093\u306f\u8ca9\u4fc3\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u3092\u983b\u7e41\u306b\u884c\u3063\u3066\u304a\u308a\u3001\uff11\u4eba\u306e\u9867\u5ba2\u304c20\uff5e50\u306e\u544a\u77e5\u3092\u53d7\u3051\u53d6\u3063\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\n\u305d\u306e\u305f<strong>\u3081\u30ec\u30b9\u30dd\u30f3\u30b9\u7387\u306e\u60aa\u5316\u304c\u3001\u5927\u304d\u306a\u8ab2\u984c\u306b<\/strong>\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u30b7\u30e7\u30c3\u30d7\u3055\u3093\u306f\u30ea\u30a2\u30eb\u5e97\u8217\u3092\u5c55\u958b\u3055\u308c\u3066\u304a\u308a\u3001\u63a5\u5ba2\u306f\u975e\u5e38\u306b\u5f37\u307f\u3068\u3059\u308b\u90e8\u5206\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a<strong>\u81ea\u793e\u306e\u5f37\u307f\u3067\u3042\u308b\u63a5\u5ba2\u529b\u3092\u751f\u304b\u3059\u306b\u306f\u3001\u9867\u5ba2\u306b\u5e97\u982d\u306b\u6765\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308b<\/strong>\u308f\u3051\u3067\u3059\u3002<br \/>\n\u305d\u3053\u3067\u5e97\u982d\u306b\u6765\u3066\u304f\u308c\u305d\u3046\u306a\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u3066\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u65bd\u7b56\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305a10\u4e07\u4eba\u4ee5\u4e0a\u306e\u4f1a\u54e1\u3092<strong>\u300c\u3088\u304f\u4f7f\u3046\u5e97\u8217\u300d\u300c\u8cfc\u5165\u983b\u5ea6\u300d\u300c\u8cfc\u5165\u56de\u6570\u300d\u300c\u8cfc\u5165\u91d1\u984d\u300d\u300c\u9867\u5ba2\u30e9\u30f3\u30af\u300d\u306a\u3069\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u3002<\/strong><br \/>\n\u6b21\u306b<strong>SMS\u3001\u30e1\u30fc\u30eb\u3001DM\u306a\u3069\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u3069\u3046\u4f1d\u3048\u308b\u306e\u304b\u3092\u5e97\u8217\u3068\u9023\u643a\u3057\u3066\u65bd\u7b56<\/strong>\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7d30\u304b\u304f\u3059\u308b\u3068\u300110\u4e07\u4ef6\u3092\u8d85\u3048\u308b\u30c7\u30fc\u30bf\u3067\u3042\u3063\u3066\u3082\u65bd\u7b56\u306e\u5bfe\u8c61\u3068\u306a\u308b\u9867\u5ba2\u6570\u304c100\u540d\u3092\u5207\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u8a2d\u5b9a\u3092\u7d30\u304f\u3059\u308b\u3068\u3001\u300c\u30c7\u30fc\u30bf\u3092\u4f7f\u3048\u304d\u308c\u306a\u3044\u300d\u300c\u975e\u52b9\u7387\u306a\u65bd\u7b56\u300d\u306b\u306a\u308b\u3068\u304a\u8003\u3048\u306e\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057<strong>\u7d50\u679c\u3068\u3057\u3066\u304a\u5ba2\u3055\u307e\u3092\u7d30\u304b\u304f\u9078\u5225\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u512a\u5148\u3059\u308b\u306a\u3069\u7279\u5225\u611f\u3092\u6f14\u51fa\u3059\u308b\u3053\u3068\u3067\u3001\u696d\u7e3e\u304c\u3069\u3093\u3069\u3093\u4f38\u3073\u3066\u3044\u308b\u4e8b\u4f8b\u306f\u591a\u3044\u306e\u3067\u3059\u3002<\/strong><\/div>\n<div class=\"a-single a-10\"><a href=\"https:\/\/www.irisohyama.lol\/whitepaper\/foodecseminar-entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_strategy_banner05\"><img decoding=\"async\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2023\/07\/92b76a9fd13a667cbcf2f396532cfec1.png\"><\/a><\/div>\n<h2>\u3053\u3053\u3060\u3051\u306f\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044CRM\u30b7\u30b9\u30c6\u30e0\u9078\u3073\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1872\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/crm1_y2.jpg\" alt=\"\" width=\"900\" height=\"504\" srcset=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/crm1_y2.jpg 900w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/crm1_y2-300x168.jpg 300w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2019\/03\/crm1_y2-768x430.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u6700\u5f8c\u306b\u5c71\u5d0e\u6c0f\u306f\u3001\u91d1\u984d\u3084\u6a5f\u80fd\u306e\u591a\u3055\u3067CRM\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u3076\u306e\u306f\u5371\u967a\u3068\u8aac\u660e\u3002<br \/>\n<strong>\u91cd\u8981\u306a\u306e\u306f\u3001CRM\u3067\u4f55\u3092\u3057\u305f\u3044\u306e\u304b\u3001\u305d\u308c\u304c\u3067\u304d\u308b\u30b7\u30b9\u30c6\u30e0\u306a\u306e\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u3067\u3042\u308b\u3068\u306e\u3053\u3068\u3002<\/strong><br \/>\n<strong>CRM\u306f\u7c21\u5358\u3067\u306f\u306a\u3044\u304c\u3001\u3057\u304b\u3057\u305d\u308c\u3092\u4e57\u308a\u8d8a\u3048\u308b\u3053\u3068\u3067\u3001\u4e8b\u696d\u306e\u4f53\u8cea\u304c\u5927\u304d\u304f\u5909\u308f\u308b\u3002<\/strong>\u305c\u3072CRM\u306b\u53d6\u308a\u7d44\u3093\u3067\u3082\u3089\u3044\u305f\u3044\u3068\u7de0\u3081\u304f\u304f\u308a\u307e\u3057\u305f\u3002<\/p>\n<div class=\"c_box intitle pink_box type_normal\"><div class=\"box_title\"><span class=\"span__box_title\">CRM\u30b7\u30b9\u30c6\u30e0\u9078\u3073\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/div>\n<ol>\n<li><strong>\u6a5f\u80fd\u3067\u9078\u3093\u3067\u306f\u3044\u3051\u306a\u3044\u300c\u4f55\u3092\u3059\u308b\u306e\u304b\uff1f\u300d\u304c\u91cd\u8981<\/strong><\/li>\n<li><strong>\u6599\u91d1\u3067\u3082\u9078\u3093\u3067\u306f\u3044\u3051\u306a\u3044<\/strong><\/li>\n<li><strong>\u300c\u30b7\u30b9\u30c6\u30e0\u306f\u6a5f\u80fd\u306e\u591a\u5c11\u306b\u3088\u3063\u3066\u4fa1\u683c\u304c\u304d\u307e\u308b\u300d<\/strong><\/li>\n<li><strong>\u76ee\u7684\u3067\u9078\u3076\u304c\u6b63\u89e3\uff01<\/strong><\/li>\n<li><strong>\u696d\u52d9\u306e\u5b9f\u73fe\u6027\u3067\u9078\u629e\u3059\u3079\u3057<\/strong><\/li>\n<\/ol>\n<\/div>\n<div class=\"a-single a-10\"><a href=\"https:\/\/www.irisohyama.lol\/whitepaper\/foodecseminar-entry.html?&utm_source=banner&utm_medium=banner&utm_campaign=article_strategy_banner05\"><img decoding=\"async\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2023\/07\/92b76a9fd13a667cbcf2f396532cfec1.png\"><\/a><\/div>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u4eca\u56de\u306e\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u8005\u3055\u307e\u304b\u3089\u3082\u805e\u304b\u308c\u307e\u3057\u305f\u304c\u3001\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u5229\u76ca\u7387\u30a2\u30c3\u30d7\u306b\u3064\u3044\u3066\u306e\u304a\u60a9\u307f\u3092\u3088\u304f\u8033\u306b\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u697d\u5929\u5e02\u5834\u3084Amazon\u306a\u3069\u306e\u30e2\u30fc\u30eb\u306b\u983c\u3089\u305a\u306b\u3001\u81ea\u793e\u306eEC\u30b5\u30a4\u30c8\u306b\u6ce8\u529b\u3057\u3066\u5229\u76ca\u7387\u3092\u30a2\u30c3\u30d7\u3055\u305b\u305f\u3044\u3002\u305d\u306e\u305f\u3081\u306b\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306e\u826f\u3055\u3092\u77e5\u3063\u3066\u3082\u3089\u3044\u3001\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3059\u305f\u3081\u306bCRM\u3092\u5c0e\u5165\u3057\u305f\u3044\u3002\u3053\u308c\u304cCRM\u304c\u6ce8\u76ee\u3055\u308c\u308b\u5927\u304d\u306a\u7406\u7531\u306e\u3072\u3068\u3064\u3067\u3059\u3002<\/strong><\/p>\n<p>\u3053\u306e\u30bb\u30df\u30ca\u30fc\u30ec\u30dd\u30fc\u30c8\u3092\u53c2\u8003\u306b\u3001CRM\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u3092\u3054\u691c\u8a0e\u3044\u305f\u3060\u3051\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n<div 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