{"id":13763,"date":"2022-09-22T12:59:02","date_gmt":"2022-09-22T03:59:02","guid":{"rendered":"https:\/\/www.irisohyama.lol\/magazine\/?p=13763"},"modified":"2025-09-30T18:41:25","modified_gmt":"2025-09-30T09:41:25","slug":"korea-apparel-ec-marketing-report-channelcorporation","status":"publish","type":"post","link":"https:\/\/www.irisohyama.lol\/magazine\/korea-apparel-ec-marketing-report-channelcorporation","title":{"rendered":"\u97d3\u56fd\u30a2\u30d1\u30ec\u30eb48\u793e\u306e\u8ca9\u4fc3\u6226\u7565\u3084\u30de\u30fc\u30b1\u30b3\u30b9\u30c8\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8\u3010\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u8cc7\u6599\u3042\u308a\u3011"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13769\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/09\/channelCorporation_marketing_report_column.jpg\" alt=\"ChannelCorporation \u97d3\u56fd\u30a2\u30d1\u30ec\u30eb\u4f01\u696d\u8abf\u67fb\u306e\u30b3\u30e9\u30e0\" width=\"1200\" height=\"850\" srcset=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/09\/channelCorporation_marketing_report_column.jpg 1200w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/09\/channelCorporation_marketing_report_column-300x213.jpg 300w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/09\/channelCorporation_marketing_report_column-1024x725.jpg 1024w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/09\/channelCorporation_marketing_report_column-768x544.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\u200b\u200b<\/span><br \/>\n<a href=\"https:\/\/www.irisohyama.lol\/magazine\/whitepaper\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-13094 size-full\" src=\"\/magazine\/wp-content\/uploads\/2022\/11\/WP_DL_bnr_728_130.jpg\" alt=\"EC\u30fb\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u904b\u55b6\u304a\u5f79\u7acb\u3061\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\" width=\"100%\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">EC\u5316\u7387\u304c\u65e5\u672c\u3088\u308a\u3082\u9ad8\u304f\u3001\u6210\u719f\u3057\u3064\u3064\u3042\u308b\u3068\u8a00\u308f\u308c\u308b\u97d3\u56fd\u306eEC\u5e02\u5834\u3002\u7af6\u4e89\u74b0\u5883\u304c\u6fc0\u3057\u3044\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u591a\u304f\u306e\u30d5\u30a1\u30f3\u3092\u96c6\u3081\u3066\u3044\u308b\u97d3\u56fd\u4f01\u696d\u306e\u53d6\u308a\u7d44\u307f\u3092\u77e5\u308b\u3053\u3068\u306f\u3001\u65e5\u672c\u306eEC\u4e8b\u696d\u8005\u3055\u307e\u306b\u3068\u3063\u3066\u3082\u3001EC\u904b\u55b6\u306e\u53c2\u8003\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3053\u3067\u4eca\u56de\u3001<\/span><strong>\u682a\u5f0f\u4f1a\u793eChannel Corporation\u304c<\/strong><span style=\"font-weight: 400;\"><strong>\u97d3\u56fd\u306eEC\u30d6\u30e9\u30f3\u30c948\u793e\u3092\u76f4\u63a5\u8abf\u67fb\u3057\u3001\u8ca9\u58f2\u6226\u7565\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u306a\u3069\u306e\u52d5\u5411\u3092\u307e\u3068\u3081\u305f\u300c2022\u30a2\u30d1\u30ec\u30ebEC\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8\u3010\u97d3\u56fd\u7de8\u3011\u300d\u306e\u4e00\u90e8\u3092\u516c\u958b<\/strong>\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u97d3\u56fd\u30a2\u30d1\u30ec\u30ebEC\u306e\u6700\u65b0\u52d5\u5411\u304c\u308f\u304b\u308b30\u7a2e\u985e\u306e\u8cb4\u91cd\u306a\u30c7\u30fc\u30bf\u306f\u3001\u65e5\u672c\u306eEC\u4e8b\u696d\u8005\u3055\u307e\u304c\u7d4c\u55b6\u5224\u65ad\u3092\u4e0b\u3059\u969b\u306e\u30d2\u30f3\u30c8\u306b\u3082\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u3068\u3059\u3079\u3066\u306e\u8abf\u67fb\u7d50\u679c\u3092\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002EC\u4e8b\u696d\u306e\u6539\u5584\u306b\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"supplement boader\"><\/span><span style=\"font-size: 90%;\"><span style=\"font-weight: 400;\">\u672c\u8a18\u4e8b\u306f\u3001All-in-one\u63a5\u5ba2\u30c1\u30e3\u30c3\u30c8\u306e\u300c<\/span><a href=\"https:\/\/channel.io\/ja\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u30c1\u30e3\u30cd\u30eb\u30c8\u30fc\u30af<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3092\u63d0\u4f9b\u3059\u308b\u682a\u5f0f\u4f1a\u793eChannel Corporation\u3088\u308a\u5bc4\u7a3f\u9802\u3044\u305f\u8a18\u4e8b\u3067\u3059\u3002<\/span><\/span><span style=\"font-weight: 400;\">\u00a0<\/div><\/span><\/p>\n\n<h2><span style=\"font-weight: 400;\">\u300c2022\u30a2\u30d1\u30ec\u30ebEC\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8\u3010\u97d3\u56fd\u7de8\u3011\u300d<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u65e5\u97d3\u7c73\u306b\u62e0\u70b9\u3092\u6301\u306190,000\u793e\u306b\u5c0e\u5165\u3055\u308c\u308b\u30c1\u30e3\u30cd\u30eb\u30c8\u30fc\u30af\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5168\u4f53\u3068\u3057\u3066\u69d8\u3005\u306a\u696d\u754c\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u30ec\u30dd\u30fc\u30c8\u3092\u516c\u958b\u3057\u3066\u3044\u304f\u4e88\u5b9a\u3067\u3059\u3002\u4eca\u56de\u306f\u305d\u306e\u7b2c\u4e00\u5f3e\u3068\u3057\u3066\u300c\u97d3\u56fd\u7de8\u300d\uff08\u4ee5\u4e0b\u3001\u672c\u30ec\u30dd\u30fc\u30c8\uff09\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><strong>\u3010\u8abf\u67fb\u6982\u8981\u3011<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5bfe\u8c61\uff1a\u30a2\u30d1\u30ec\u30ebEC\u30d6\u30e9\u30f3\u30c9\u306e\u4ee3\u8868\u30fb\u7d4c\u55b6\u9663\u30fb\u90e8\u9580\u9577 \u8a0848\u793e<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30a2\u30f3\u30b1\u30fc\u30c8\u671f\u9593\uff1a2022\u5e742\u6708\u301c2022\u5e745\u6708<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u696d\u7a2e\u5225\u5206\u5e03\uff1a\u5973\u6027\u30a2\u30d1\u30ec\u30eb37.5%\u30fb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u96d1\u8ca825.0%\u30fb\u7537\u6027\u30a2\u30d1\u30ec\u30eb19.8%\u30fb\u7dcf\u5408\u30a2\u30d1\u30ec\u30eb18.8%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u5e74\u5546\u5225\u5206\u5e03\uff1a1000\u4e07\u5186~1\u5104\u5186 29.2%\u30fb1\u5104\u5186~5\u5104\u5186 41.7%\u30fb5\u5104\u5186~10\u5104\u5186 16.7%\u30fb10\u5104\u5186\u4ee5\u4e0a12.5%<\/span><\/li>\n<\/ul>\n<div class=\"supplement boader\">\n<p><strong>&#x25b6;\ufe0e \u300c2022\u30a2\u30d1\u30ec\u30ebEC\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8\u3010\u97d3\u56fd\u7de8\u3011\u300d\u306e\u5168\u6587\u306f\u30c1\u30e3\u30cd\u30eb\u30c8\u30fc\u30af\u306e\u30b5\u30a4\u30c8\u3088\u308a\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3044\u305f\u3060\u3051\u307e\u3059<\/strong><\/p>\n<div class=\"btn-wrap aligncenter \"><a href=\"https:\/\/channel.io\/ja\/resources\/kr-fashion-benchmark-report-2022?utm_source=futureshop&amp;utm_medium=blog&amp;utm_campaign=kr-fashion-benchmark-report-2022&amp;utm_content=futureshop\" target=\"_blank\" rel=\"noopener\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div>\n<\/div>\n<h2><span style=\"font-weight: 400;\">\u8abf\u67fb\u7d50\u679c\u306e\u4e00\u90e8\u3092\u629c\u7c8b\u3057\u3066\u7d39\u4ecb<\/span><\/h2>\n<h3>\u5168\u4f53\u306e71%\u304c\u6628\u5e74\u5bfe\u6bd4\u3067\u58f2\u4e0a\u6210\u9577\u3001\u7279\u306b\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u96d1\u8ca8\u306e\u6210\u9577\u7387\u304c\uff11\u4f4d<\/h3>\n<p><span style=\"font-weight: 400;\">\u30b3\u30ed\u30ca\u798d\u3067EC\u306e\u9700\u8981\u304c\u62e1\u5927\u3057\u305f\u3053\u3068\u306b\u3088\u308a\u3001<strong>\u8abf\u67fb\u5bfe\u8c61\u306e\u30a2\u30d1\u30ec\u30ebEC\u30d6\u30e9\u30f3\u30c9\u306e71%\u304c\u3001\u6628\u5e74\u5bfe\u6bd4\u3067\u58f2\u4e0a\u304c\u6210\u9577<\/strong>\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u696d\u7a2e\u5225\u306e\u6210\u9577\u7387\u306f\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u96d1\u8ca8\uff08\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u30fb\u30b7\u30e5\u30fc\u30ba\u30fb\u9784\u30fb\u4e0b\u7740\uff09\u304c153%\u3001\u7dcf\u5408\u30a2\u30d1\u30ec\u30eb\u306f50%\u3001\u5973\u6027\u30a2\u30d1\u30ec\u30eb\u306f38%\u3001\u7537\u6027\u30a2\u30d1\u30ec\u30eb\u306f6%\u306e\u9806\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13798\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/09\/channelCorporation_marketing_report_.jpg\" alt=\"\u97d3\u56fd\u30a2\u30d1\u30ec\u30ebEC\u4f01\u696d\u306e\u8abf\u67fb\u5bfe\u8c61\u3068\u30ab\u30c6\u30b4\u30ea\u5225\u6210\u9577\u7387\" width=\"893\" height=\"637\" srcset=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/09\/channelCorporation_marketing_report_.jpg 893w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/09\/channelCorporation_marketing_report_-300x214.jpg 300w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/09\/channelCorporation_marketing_report_-768x548.jpg 768w\" sizes=\"auto, (max-width: 893px) 100vw, 893px\" \/><\/p>\n<h3>\u5c0f\u898f\u6a21EC\u306fSNS\u5e83\u544a\u3001\u5927\u898f\u6a21EC\u3067\u306f\u691c\u7d22\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5e83\u544a\u306b\u8cbb\u7528\u3092\u96c6\u4e2d\u6295\u4e0b<\/h3>\n<p><span style=\"font-weight: 400;\"><strong>\u5c0f\u898f\u6a21EC\uff08\u5e74\u55461,000\u4e07\u5186\u301c1\u5104\u5186\uff09\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u306e87.4%\u3092SNS\u5e83\u544a\uff08Facebook\u3084Instagram\uff09\u306b\u6295\u4e0b<\/strong>\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001<strong>\u5927\u898f\u6a21EC\uff08\u5e74\u554610\u5104\u5186\u4ee5\u4e0a\uff09\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u306e12.3%\u3092SNS\u5e83\u544a\u306b\u6295\u4e0b\u3057\u3001\u305d\u306e\u53cd\u9762\u300147.0%\u3092\u691c\u7d22\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u6295\u4e0b<\/strong>\u3057\u3066\u3044\u308b\u7d50\u679c\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13766\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/09\/channelCorporation_marketing_report_2.jpg\" alt=\"\u97d3\u56fd\u30a2\u30d1\u30ec\u30ebEC\u4f01\u696d\u306e\u5a92\u4f53\u3054\u3068\u306e\u30b3\u30b9\u30c8\" width=\"900\" height=\"633\" srcset=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/09\/channelCorporation_marketing_report_2.jpg 900w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/09\/channelCorporation_marketing_report_2-300x211.jpg 300w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/09\/channelCorporation_marketing_report_2-768x540.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3>\u6025\u6210\u9577\u3057\u305fEC\u306e\u3046\u306160%\u304c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd<\/h3>\n<p><span style=\"font-weight: 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13767\" src=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/09\/channelCorporation_marketing_report_3.jpg\" alt=\"\u97d3\u56fd\u30a2\u30d1\u30ec\u30ebEC\u4f01\u696d\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6d3b\u7528\u5272\u5408\" width=\"900\" height=\"632\" srcset=\"https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/09\/channelCorporation_marketing_report_3.jpg 900w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/09\/channelCorporation_marketing_report_3-300x211.jpg 300w, https:\/\/www.irisohyama.lol\/magazine\/wp-content\/uploads\/2022\/09\/channelCorporation_marketing_report_3-768x539.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3>\u58f2\u4e0a\u306fEC\u30e2\u30fc\u30eb\u3088\u308a\u81ea\u793eEC\u304c\u512a\u52e2\u306b<\/h3>\n<p><span style=\"font-weight: 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